X-Cel Badge & Engraving Co, Inc.
How we got $218K
Based on its 3 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 33 years (since 1993)
From public records and the company's website, not a statement that it's for sale.
What they do
X-Cel Badge & Engraving offers high quality name badges and indoor and outdoor signage, with custom logos and engraved personalization for small, local businesses and large national corporations.
From the company's website. Industry: Commercial Printing (except Screen and Books).
Estimated value over time
▼ 7% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| X-CEL BADGE & ENGRAVING CO, INC. this business | $579K | — |
| REID PRINTING, INC. Edmond · 5 employees | $1.2M | 0.3 mi |
| MUDD PRINT & PROMO LLC Edmond · 5 employees | $1.2M | 0.9 mi |
| AVALANCHE PRINT COMPANY Edmond · 7 employees | $1.5M | 1.0 mi |
| STANLEY'S GRADUATE SERVICES, INC. Edmond · 8 employees | $2.1M | 1.5 mi |
| CIMARRON SCREEN PRINTING LLC Edmond · 3 employees | $731K | 1.8 mi |
| EAGLES NEST EXPLORATION INC Edmond · 4 employees | $769K | 2.1 mi |
The full calculation
| Employees reported to the SBA | 3 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $578K |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $446K |
| Estimate: the two combined (geometric mean) | $579K |
| EBITDA margin (industry, adjusted for size) | 15% |
| EBITDA = revenue × margin | $87K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $218K |
| Multiple for this size and industry | 2.5× |
| Value range | $115K – $299K |
| Revenue range | $381K – $661K |
| EBITDA range | $57K – $100K |
| Industry (NAICS) | Commercial Printing (except Screen and Books) (323111) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Since 1993, we have aspired to become a leader in custom personalized name badges and signage.”
Advisors
- BankingValor BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Valor Bank PPP 2020, PPP 2021 | All 81 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 5/12/2020 | first | $16K | 3 |
| 1/19/2021 | second | $16K | 3 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About X-Cel Badge & Engraving Co, Inc.
X-Cel Badge & Engraving Co, Inc. is a family-owned commercial printing (except screen and books) company in Edmond, Oklahoma, in business since 1993. Its estimated annual revenue is about $579K, with roughly $87K of EBITDA. It has about 3 employees. Its estimated business value is $218K (likely range $115K–$299K).
Common questions
- Who owns X-Cel Badge & Engraving Co, Inc.?
- The owner of X-Cel Badge & Engraving Co, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does X-Cel Badge & Engraving Co, Inc. make?
- SeeBITDA estimates X-Cel Badge & Engraving Co, Inc.'s annual revenue at about $579K (likely between $381K and $661K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is X-Cel Badge & Engraving Co, Inc. worth?
- About $218K, roughly 2.5× its estimated EBITDA of $87K, typical for a commercial printing (except screen and books) company its size. Likely range: $115K–$299K.
- How many employees does X-Cel Badge & Engraving Co, Inc. have?
- About 3, as reported on its PPP loan.
- When was X-Cel Badge & Engraving Co, Inc. founded?
- X-Cel Badge & Engraving Co, Inc. has been in business since 1993.