SeeBITDAOklahoma

Diffee Insurance Services LLC

  • 1681 E I-40, El Reno, OK (approx.)
Estimated valueMedium confidence
$1.2M
$623Klikely range$1.6M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$1.0M
a year
Profit (EBITDA)
$329K
33% of revenue
Employees
3
reported in 2020
Owner not found yet
We haven't found the owner in public records

How we got $1.2M

Based on its 3 employees and its payroll, both reported for PPP in 2020 and brought up to date.

3 employees × $207K each$622K
PPP payroll ÷ payroll's usual share of revenue$1.2M
Shown toward the top of its range×1.14
Revenue$1.0M
× 33% profit margin$329K
× 3.6 sale multiple = value$1.2M

· Own this business? Correct these figures

What we know

PPP loan, 2020
401(k) filing, 2025
No reported financials
No website found
Owner not found

Estimated value over time

▲ 30% since 2020
$0$681K$1.4M202020222023202420252026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▼ 33% since 2020
0352020202220232024202532
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020PPP loan3$538K$176K
2022Form 55003$538K$176K
2023Form 55002$358K$118K
2024Form 55003$538K$176K
2025Form 55002$358K$118K

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
DIFFEE INSURANCE SERVICES LLC
this business
$1.0M$329K—
James Eischen - Shelter Insurance
El Reno
$806K$310K0.6 mi
Cody Diffee: Allstate Insurance
El Reno
$806K$310K1.1 mi
State Farm
El Reno
$806K$310K1.2 mi
GARY G. BAUMWART INSURANCE AGENCY, INC.
El Reno · 5 employees
$1.1M$352K1.3 mi
Shelter Insurance
El Reno
$806K$310K1.4 mi
PHILLIPS INSURANCE AGENCY LLC
El Reno · 1 employees
$189K$73K1.4 mi

The full calculation

Employees reported to the SBA3
Revenue from headcount (employees × revenue per employee for companies this size)$622K
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$1.2M
Estimate: the two combined (geometric mean)$1.0M
EBITDA margin (industry, adjusted for size)33%
EBITDA = revenue × margin$329K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.2M
Multiple for this size and industry3.6×
Value range$623K – $1.6M
Revenue range$659K – $1.1M
EBITDA range$216K – $375K
Industry (NAICS)Insurance Agencies and Brokerages (524210)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Advisors

  • BankingBancFirstPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

BancFirst
PPP 2020
All 7,048 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/29/2020first$42K$42K3BancFirst

About Diffee Insurance Services LLC

Diffee Insurance Services LLC is an insurance agencies company in El Reno, Oklahoma. Its estimated annual revenue is about $1.0M, with roughly $329K of EBITDA. It has about 2 employees. Its estimated business value is $1.2M (likely range $623K–$1.6M).

Common questions

Who owns Diffee Insurance Services LLC?
The owner of Diffee Insurance Services LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
How much revenue does Diffee Insurance Services LLC make?
SeeBITDA estimates Diffee Insurance Services LLC's annual revenue at about $1.0M (likely between $659K and $1.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Diffee Insurance Services LLC worth?
About $1.2M, roughly 3.6× its estimated EBITDA of $329K, typical for a insurance agencies company its size. Likely range: $623K–$1.6M.
How many employees does Diffee Insurance Services LLC have?
About 2, from its 2025 retirement-plan filing.