SeeBITDAOklahoma

Crest Discount Foods, Inc.

Supermarkets and Other Grocery Retailers (except Convenience Retailers)
  • 2200 W. 15TH STREET, Edmond, OK (approx.)
  • Since 2007
  • NAICS 445110
Estimated valueLow confidence
$98.1M
$51.3Mlikely range$144.2M
About 6× its yearly profit, typical for a company this size in its industry.
Revenue
$362.5M
a year
Profit (EBITDA)
$16.3M
5% of revenue
Employees
956
on its 2024 401(k) filing
Leadership
Bruce Harroz
Owner · source
Unlikely to sell soon
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $98.1M

Based on 956 employees on its 2024 401(k) filing.

956 employees (2024 401(k) filing) × $379K each$362.5M
Revenue$362.5M
× 5% profit margin$16.3M
× 6 sale multiple = value$98.1M

· Own this business? Correct these figures

Estimated value over time

▲ 53% since 2020
$0$56.4M$112.8M202020212022202320242026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▲ 23% since 2020
01k2k20202021202220232024779956
401(k) / retirement-plan participants
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2020Form 5500779$212.8M$9.6M
2021Form 5500813$222.0M$10.0M
2022Form 5500871$237.9M$10.7M
2023Form 5500911$248.8M$11.2M
2024Form 5500956$261.1M$11.8M

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

What we know

No PPP loan
401(k) filing, 2024
No reported financials
No website found
Owner named
Trucking registration (FMCSA)

Signs of a sale Unlikely to sell soon

  • In business 19 years (since 2007)

From public records and the company's website, not a statement that it's for sale.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
CREST DISCOUNT FOODS, INC.
this business
$362.5M$16.3M—
7-Eleven
Oklahoma City
$3.0M$199K0.1 mi
7-Eleven
Oklahoma City
$3.0M$199K0.5 mi
OnCue
Edmond
$3.0M$199K1.0 mi
OnCue
Oklahoma City
$3.0M$199K1.1 mi
Edmond - Boulevard St
Edmond
$3.0M$199K1.4 mi
Natural Grocers
Edmond
$3.0M$199K1.4 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date: prices are 10% higher than in the benchmark's year, both included above.

Estimated value = EBITDA × typical sale multiple$98.1M
Multiple for this size and industry6×
Value range$51.3M – $144.2M
Employees in its retirement plan (2024 Form 5500)956
Industry revenue per employee$273K
Revenue = employees × revenue per employee$362.5M
EBITDA margin (industry, adjusted for size)5%
EBITDA = revenue × margin$16.3M

Uses the newest headcount we have: participants in the company's retirement plan from its Form 5500 filing with the Department of Labor. Plans can leave out part-timers and new hires, so the range leans higher than the estimate.

Revenue range$236.8M – $443.9M
EBITDA range$10.7M – $20.0M
Industry (NAICS)Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from the company's Form 5500 retirement-plan filing. Full methodology

Public records

DOT motor carrier
USDOT 1645259
Trucks (power units)7
Drivers9
Miles (2025)207,861
Registered with DOT2007

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Crest Discount Foods, Inc.

Crest Discount Foods, Inc. is a supermarkets and other grocery retailers (except convenience retailers) company in Edmond, Oklahoma, in business since 2007. It is owned by Bruce Harroz. Its estimated annual revenue is about $362.5M, with roughly $16.3M of EBITDA. It has about 956 employees. Its estimated business value is $98.1M (likely range $51.3M–$144.2M).

Common questions

Who owns Crest Discount Foods, Inc.?
Crest Discount Foods, Inc. is owned by Bruce Harroz, according to public sources such as the company's website or filings.
How much revenue does Crest Discount Foods, Inc. make?
SeeBITDA estimates Crest Discount Foods, Inc.'s annual revenue at about $362.5M (likely between $236.8M and $443.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Crest Discount Foods, Inc. worth?
About $98.1M, roughly 6× its estimated EBITDA of $16.3M, typical for a supermarkets and other grocery retailers (except convenience retailers) company its size. Likely range: $51.3M–$144.2M.
How many employees does Crest Discount Foods, Inc. have?
About 956, from its 2024 retirement-plan filing.
When was Crest Discount Foods, Inc. founded?
Crest Discount Foods, Inc. has been in business since 2007.