Kidoodles
How we got $434K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Kidoodles of Norman is a locally owned toy store and children's boutique in Norman, OK, offering toys, books, games, clothing and gifts, with a phone concierge service for gift orders.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Anchors & Asteroids · brand it sells or installs
- Bari Lynn · brand it sells or installs
- Blossom Beauty · brand it sells or installs
- Buddy Love · brand it sells or installs
- Gina Tees · brand it sells or installs
- Honestly Margo · brand it sells or installs
- IScream · brand it sells or installs
- Klee · brand it sells or installs
- LeLaLo · brand it sells or installs
- Little Adventurers · brand it sells or installs
- Lola & The Boys · brand it sells or installs
- Mavi Bandz · brand it sells or installs
- Mini Molly · brand it sells or installs
- Musee · brand it sells or installs
- Posh Peanut · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Kidoodles this business | $2.0M | — |
| Kern's Norman | $2.1M | 0.0 mi |
| THE DOWRY GIFTS,LLC Norman · 5 employees | $957K | 0.0 mi |
| Occasions Norman | $2.1M | 0.0 mi |
| The Columns On Main Norman | $2.1M | 0.0 mi |
| Poppy Norman | $2.1M | 0.1 mi |
| HobbyTown | $2.0M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $434K |
| Multiple for this size and industry | 2× |
| Value range | $153K – $703K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $859K – $2.6M |
| EBITDA range | $95K – $293K |
| Industry (NAICS) | Retail Trade (451) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Kidoodles
Kidoodles is a retail trade company in Norman, Oklahoma, in business since 2023. It is owned by Dirk and Stephanie O'Hara (Owners). Its estimated annual revenue is about $2.0M, with roughly $217K of EBITDA. Its estimated business value is $434K (likely range $153K–$703K).
Common questions
- Who owns Kidoodles?
- Kidoodles is owned by Dirk and Stephanie O'Hara (Owners), according to public sources such as the company's website or filings.
- How much revenue does Kidoodles make?
- SeeBITDA estimates Kidoodles's annual revenue at about $2.0M (likely between $859K and $2.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Kidoodles worth?
- About $434K, roughly 2× its estimated EBITDA of $217K, typical for a retail trade company its size. Likely range: $153K–$703K.
- When was Kidoodles founded?
- Kidoodles has been in business since 2023.