County Line Mercantile
- Alex MorcomCo-Owner · Company website
- John LosurdoCo-Owner · Company website
- Jeanne O’NeillCo-Owner · Company website
How we got $399K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- Family in the business (Alex Morcom, Co-Owner)
From public records and the company's website, not a statement that it's for sale.
What they do
County Line Beef is a family-owned and operated ranch that raises Angus and Angus-influenced cattle and sells beef in bulk and retail cuts to its community and online customers.
From the company's website. Industry: Food and Beverage Retailers.
Customers & suppliers
Suppliers & brands
- Livestock Nutrition Center · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| County Line Mercantile this business | $3.0M | — |
| SRS Distribution Lawton | $4.0M | 1.0 mi |
| REDWOOD, INC. Lawton · 5 employees | $6.4M | 4.5 mi |
| Mangum Oil & Gas Lawton | $5.2M | 5.1 mi |
| The Barn at Beaver Creek Whole Foods and Cafe Duncan | $3.0M | 6.9 mi |
| Osage Country Auto Sales Duncan | $22.5M | 8.3 mi |
| L&L Building and Carport Sales Marlow | $22.5M | 8.6 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $399K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $617K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Food and Beverage Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $1.4M – $3.8M |
| EBITDA range | $94K – $257K |
| Industry (NAICS) | Food and Beverage Retailers (445) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About County Line Mercantile
County Line Mercantile is a food and beverage retailers company in Central High, Oklahoma, in business since 2023. It is owned by STEPHEN & ALEX MORCOM (Co-Owners). Its estimated annual revenue is about $3.0M, with roughly $200K of EBITDA. Its estimated business value is $399K (likely range $151K–$617K).
Common questions
- Who owns County Line Mercantile?
- County Line Mercantile is owned by STEPHEN & ALEX MORCOM (Co-Owners), according to public sources such as the company's website or filings.
- How much revenue does County Line Mercantile make?
- SeeBITDA estimates County Line Mercantile's annual revenue at about $3.0M (likely between $1.4M and $3.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is County Line Mercantile worth?
- About $399K, roughly 2× its estimated EBITDA of $200K, typical for a food and beverage retailers company its size. Likely range: $151K–$617K.
- When was County Line Mercantile founded?
- County Line Mercantile has been in business since 2023.