River Willow Massage
How we got $212K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 30 years (since 1996)
From public records and the company's website, not a statement that it's for sale.
What they do
River Willow Massage, run by Jennifer Johnson in Broken Bow, OK, offers massage bodywork aimed at relaxation and helping with a range of acute and chronic issues. It describes itself as a way to reach full health potential without long wait times or stifling contracts at spas, clinics or fitness clubs.
From the company's website. Industry: Hair & beauty salons.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| River Willow Massage this business | $440K | — |
| CREATIVE TECHNIQUES, LLC Broken Bow · 1 employees | $131K | 0.2 mi |
| New Reflections Hair Salon Broken Bow | $440K | 0.3 mi |
| Southern Sass Hair, and Tanning Salon Broken Bow | $440K | 0.3 mi |
| Bushwhacker's Hair & Nail Salon Broken Bow | $440K | 0.3 mi |
| Fantasy Nails Broken Bow | $440K | 0.4 mi |
| Katie's Nail & Spa Broken Bow | $440K | 0.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $212K |
| Multiple for this size and industry | 2.1× |
| Value range | $62K – $398K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $161K – $686K |
| EBITDA range | $37K – $158K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About River Willow Massage
River Willow Massage is a hair & beauty salons company in Broken Bow, Oklahoma, in business since 1996. It is owned by Jennifer Johnson. Its estimated annual revenue is about $440K, with roughly $101K of EBITDA. Its estimated business value is $212K (likely range $62K–$398K).
Common questions
- Who owns River Willow Massage?
- River Willow Massage is owned by Jennifer Johnson, according to public sources such as the company's website or filings.
- How much revenue does River Willow Massage make?
- SeeBITDA estimates River Willow Massage's annual revenue at about $440K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is River Willow Massage worth?
- About $212K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
- When was River Willow Massage founded?
- River Willow Massage has been in business since 1996.