Alter Ego Salon
How we got $212K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- In business 18 years (since 2008)
From public records and the company's website, not a statement that it's for sale.
What they do
Alter EGO Salon is a hair salon in downtown Raleigh, NC, offering hair color, cuts, curly hair services, keratin smoothing, styling, treatments and extensions. The pages describe its clientele only generally, and none of them mention Broken Arrow, OK.
From the company's website. Industry: Hair & beauty salons.
Customers & suppliers
Suppliers & brands
- Wella · brand it sells or installs
- Redken · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Alter Ego Salon this business | $439K | — |
| Anna Christy's Spalon Broken Arrow | $439K | 0.0 mi |
| Mane Street Studios Broken Arrow | $439K | 0.0 mi |
| Loft Wellness Broken Arrow | $439K | 0.0 mi |
| Hair It Is On Broadway Broken Arrow | $439K | 0.1 mi |
| Hideaway Salon On Broadway Broken Arrow | $439K | 0.1 mi |
| STONE CREEK DAY SPA, LLC Broken Arrow · 30 employees | $2.8M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $212K |
| Multiple for this size and industry | 2.1× |
| Value range | $62K – $398K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $161K – $686K |
| EBITDA range | $37K – $158K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Alter Ego Salon
Alter Ego Salon is a hair & beauty salons company in Broken Arrow, Oklahoma, in business since 2008. Its estimated annual revenue is about $439K, with roughly $101K of EBITDA. Its estimated business value is $212K (likely range $62K–$398K).
Common questions
- Who owns Alter Ego Salon?
- The owner of Alter Ego Salon isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Alter Ego Salon make?
- SeeBITDA estimates Alter Ego Salon's annual revenue at about $439K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Alter Ego Salon worth?
- About $212K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
- When was Alter Ego Salon founded?
- Alter Ego Salon has been in business since 2008.