SeeBITDAOklahoma

Trugenex

Hair & beauty salons
  • 1125 N Porter Ave Ste 305, Norman, OK
  • Since 2024
  • NAICS 8121
Company websitetrugenex.orgFind on LinkedInSearch LinkedIn for this company
Estimated valueLow confidence
$211K
$63Klikely range$397K
About 2.1× its yearly EBITDA, typical for a company this size in its industry.
Revenue
$436K
a year
EBITDA
$100K
23% of revenue
Employees
—
not reported
Leadership
Kari Rayl
Owner and CEO · source · confirmed by 2 sources
  • Dr. Francesca Boulos
    Medical Director, Optimal Health · Company website
  • Julie King
    Holistic Esthetician and Skin Wellness Specialist · Company website
Has a management team. Someone besides the owner runs part of the business, which buyers pay more for.

How we got $211K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical hair & beauty salons business in Oklahoma$436K
Revenue$436K
× 23% EBITDA margin$100K
× 2.1 sale multiple = value$211K

Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

What they do

Trugenex, based in Norman, Oklahoma, offers genetic-based nutrition and Wellness planning, plus Holistic MedSpa services, for patients across the U.S., including student athletes.

Products & services
Genetic-based nutritionWellness planningHolistic MedSpaSkin assessmentMedication reviewFunctional medicine lab testing
Markets served
Student athletes
Service area
Norman, OKOklahomaU.S
Certifications
FDN-P

From the company's website. Industry: Hair & beauty salons.

Customers & suppliers

Suppliers & brands

  • RIMAN · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. EBITDADistance
Trugenex
this business
$436K$100K—
Hairbyheatherleann
Norman
$436K$100K0.1 mi
Wellness Clinic and Medical Spa
Norman
$436K$100K0.1 mi
BEYOND MASSAGE STUDIO
Norman · 1 employees
$170K$39K0.4 mi
Epic Tanning Full Service Salon
Norman
$436K$100K0.4 mi
Katelyn Nails Spa
Norman
$436K$100K0.4 mi
Luxe Salon
Norman
$436K$100K0.5 mi

Ranges & sources

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.

Revenue range$162K – $684K
EBITDA range$37K – $157K
Industry (NAICS)Personal care services (8121)
Value range$63K – $397K

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Trugenex

Trugenex is a hair & beauty salons company in Norman, Oklahoma, in business since 2024. It is owned by Kari Rayl (Owner and CEO). Its estimated annual revenue is about $436K, with roughly $100K of EBITDA. Its estimated business value is $211K (likely range $63K–$397K).

Common questions

Who owns Trugenex?
Trugenex is owned by Kari Rayl (Owner and CEO), according to public sources such as the company's website or filings.
How much revenue does Trugenex make?
SeeBITDA estimates Trugenex's annual revenue at about $436K (likely between $162K and $684K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Trugenex worth?
About $211K, roughly 2.1× its estimated EBITDA of $100K, typical for a hair & beauty salons company its size. Likely range: $63K–$397K.
When was Trugenex founded?
Trugenex has been in business since 2024.