SeeBITDAOklahoma

Heartland General Agency, Inc.

  • 3817 Northwest Expy, Oklahoma City, OK
  • Since 2016
  • NAICS 5242
Estimated valueLow confidence
$1.1M
$415Klikely range$1.7M
About 3.6× its yearly profit, typical for a company this size in its industry.
Revenue
$815K
a year
Profit (EBITDA)
$313K
38% of revenue
Employees
—
not reported
Leadership
Ocean Harbor Holding
Owner · source

How we got $1.1M

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical insurance agencies business in Oklahoma$815K
Revenue$815K
× 38% profit margin$313K
× 3.6 sale multiple = value$1.1M

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

What they do

Heartland General Agency, Inc. is an insurance agency that offers homeowner, dwelling fire, mobile homeowner and tenant coverage for agents to place with customers. It states it insures homes across the Heartland.

Products & services
Dwelling Fire - 1 (Basic Form)Dwelling Fire - 3 (Special Form)Air B&BHomeowner - 3 (Special Form)Homeowner - 8 (Modified - ACV)Mobile Homeowner (Package & By-Line)Available Discounts
Certifications
A rating from Demotech, IncB rating from AM Best Company

From the company's website. Industry: Insurance agencies.

Customers & suppliers

Suppliers & brands

  • Great Northwest · brand it sells or installs

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Heartland General Agency, Inc.
this business
$815K$313K—
Great Northwest Insurance Company
Oklahoma City
$815K$313K0.0 mi
AC BRANCH HOLDINGS, LLC
Oklahoma City · 7 employees
$2.6M$783K0.0 mi
Geoff Holder - Country Financial Representative
Oklahoma City
$815K$313K0.1 mi
Chad Smith
Oklahoma City
$815K$313K0.1 mi
Rachael Massey - COUNTRY Financial representative
Oklahoma City
$815K$313K0.1 mi
Lawrence Tambe - COUNTRY Financial representative
Oklahoma City
$815K$313K0.1 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$1.1M
Multiple for this size and industry3.6×
Value range$415K – $1.7M

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Agencies, brokerages, and other insurance related activities businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (38%). Treat these as a rough guide.

Revenue range$374K – $1.0M
EBITDA range$144K – $392K
Industry (NAICS)Agencies, brokerages, and other insurance related activities (5242)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Heartland General Agency, Inc.

Heartland General Agency, Inc. is an insurance agencies company in Oklahoma City, Oklahoma, in business since 2016. It is owned by Ocean Harbor Holding. Its estimated annual revenue is about $815K, with roughly $313K of EBITDA. Its estimated business value is $1.1M (likely range $415K–$1.7M).

Common questions

Who owns Heartland General Agency, Inc.?
Heartland General Agency, Inc. is owned by Ocean Harbor Holding, according to public sources such as the company's website or filings.
How much revenue does Heartland General Agency, Inc. make?
SeeBITDA estimates Heartland General Agency, Inc.'s annual revenue at about $815K (likely between $374K and $1.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Heartland General Agency, Inc. worth?
About $1.1M, roughly 3.6× its estimated EBITDA of $313K, typical for a insurance agencies company its size. Likely range: $415K–$1.7M.
When was Heartland General Agency, Inc. founded?
Heartland General Agency, Inc. has been in business since 2016.