My Back Pages
How we got $438K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
My Back Pages is a personal blog by retired writer Russell Lott, sharing thoughts, memories, and interests such as music, wordplay, books, movies, and podcasts. It is written for readers who enjoy personal reminiscence.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| My Back Pages this business | $2.0M | — |
| Spoke House Bicycles Tulsa | $2.0M | 0.1 mi |
| RECOGNITION PRODUCTS, INC. Tulsa · 9 employees | $3.8M | 0.2 mi |
| Tulsa Childrens Chorus Inc Tulsa | $2.0M | 0.2 mi |
| The Gadget Company Tulsa | $2.0M | 0.4 mi |
| Cash America Pawn Tulsa | $2.1M | 0.5 mi |
| Aviva Flowers Tulsa | $2.1M | 0.7 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $438K |
| Multiple for this size and industry | 2× |
| Value range | $151K – $719K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $852K – $2.7M |
| EBITDA range | $95K – $300K |
| Industry (NAICS) | Retail Trade (451) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About My Back Pages
My Back Pages is a retail trade company in Tulsa, Oklahoma, in business since 2020. It is owned by Russell Lott. Its estimated annual revenue is about $2.0M, with roughly $219K of EBITDA. Its estimated business value is $438K (likely range $151K–$719K).
Common questions
- Who owns My Back Pages?
- My Back Pages is owned by Russell Lott, according to public sources such as the company's website or filings.
- How much revenue does My Back Pages make?
- SeeBITDA estimates My Back Pages's annual revenue at about $2.0M (likely between $852K and $2.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is My Back Pages worth?
- About $438K, roughly 2× its estimated EBITDA of $219K, typical for a retail trade company its size. Likely range: $151K–$719K.
- When was My Back Pages founded?
- My Back Pages has been in business since 2020.