Allegiant Marketing Group
How we got $3.3M
Based on its 18 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- Headcount down 25% since 2020 (retirement plan filings)
From public records and the company's website, not a statement that it's for sale.
What they do
Allegiant Marketing Group (AMG) is a direct marketing firm in Edmond, Oklahoma that produces inbound lead generation for clients through integrated traditional and digital campaigns, including in-house printing and mail production.
From the company's website. Industry: Marketing & advertising.
Customers & suppliers
Customers
- Canadian Valley Technology Center · named on its website
- Sonic Corporation · named on its website
- Pioneer Telephone Cooperative · named on its website
- Alfalfa Electric COOP · named on its website
- Premier Source Direct · named on its website
Suppliers & brands
- Salesforce · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- American Fidelity Assurance Company · Oklahoma City, 3 mi · $2.01B
- COMPSOURCE MUTUAL INSURANCE COMPANY · Oklahoma City, 8 mi · $96.6M
- CLAIMS MANAGEMENT RESOURCES · Oklahoma City, 10 mi · $74.2M
- NIEMANN AND ASSOCIATES, LLC · Oklahoma City, 3 mi · $43.7M
- Trisura Specialty Insurance Company · Oklahoma City, 10 mi · $36.4M
Estimated value over time
▲ 28% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 50% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 18 | $4.1M |
| 2020 | Form 5500 | 12 | $2.7M |
| 2021 | Form 5500 | 10 | $2.3M |
| 2022 | Form 5500 | 10 | $2.3M |
| 2023 | Form 5500 | 9 | $2.0M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| ALLEGIANT MARKETING GROUP this business | $6.1M | — |
| THE GOODEN GROUP, INC. Edmond · 11 employees | $2.9M | 1.6 mi |
| OKLAHOMA STRATEGY GROUP LLC Edmond · 1 employees | $344K | 1.8 mi |
| NEW MEDIA ARC LLC Oklahoma City · 1 employees | $333K | 2.2 mi |
| DIGITAL GENERATOR, LLC Edmond · 3 employees | $1.1M | 2.5 mi |
| COLORVISION, LLC Edmond · 1 employees | $473K | 2.6 mi |
| CHILCUTT DIRECT MARKETING, INC Edmond · 5 employees | $1.7M | 2.9 mi |
The full calculation
| Employees reported to the SBA | 18 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $4.8M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $7.7M |
| Estimate: the two combined (geometric mean) | $6.1M |
| EBITDA margin (industry, adjusted for size) | 14% |
| EBITDA = revenue × margin | $876K |
Brought up to date: prices are 10% higher than in the benchmark's year and Oklahoma employment in this industry has grown 3% since 2020, both included above.
| Estimated value = EBITDA × typical sale multiple | $3.3M |
| Multiple for this size and industry | 3.8× |
| Value range | $2.0M – $5.2M |
| Revenue range | $4.6M – $7.9M |
| EBITDA range | $657K – $1.1M |
| Industry (NAICS) | Direct Mail Advertising (541860) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020, PPP 2021 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/8/2020 | first | $271K | 18 |
| 1/23/2021 | second | $271K | 9 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Allegiant Marketing Group
Allegiant Marketing Group is a marketing & advertising company in Edmond, Oklahoma, in business since 2026. It is owned by Bryan Schones (President). Its estimated annual revenue is about $6.1M, with roughly $876K of EBITDA. It has about 9 employees. Its estimated business value is $3.3M (likely range $2.0M–$5.2M).
Common questions
- Who owns Allegiant Marketing Group?
- Allegiant Marketing Group is owned by Bryan Schones (President), according to public sources such as the company's website or filings.
- How much revenue does Allegiant Marketing Group make?
- SeeBITDA estimates Allegiant Marketing Group's annual revenue at about $6.1M (likely between $4.6M and $7.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Allegiant Marketing Group worth?
- About $3.3M, roughly 3.8× its estimated EBITDA of $876K, typical for a marketing & advertising company its size. Likely range: $2.0M–$5.2M.
- How many employees does Allegiant Marketing Group have?
- About 9, from its 2023 retirement-plan filing.
- When was Allegiant Marketing Group founded?
- Allegiant Marketing Group has been in business since 2026.