Automax Norman, LLC
How we got $13.7M
Based on its 46 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 18 years (since 2008)
From public records and the company's website, not a statement that it's for sale.
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| AUTOMAX NORMAN, LLC this business | $76.0M | — |
| They See Me Nolan Auto Sales Norman | $22.7M | 0.0 mi |
| Genesis of Norman Norman | $22.7M | 0.0 mi |
| Norman Hyundai Norman | $22.7M | 0.1 mi |
| America's Car-Mart Norman | $204.3M | 0.1 mi |
| Landers Chrysler Dodge Jeep Ram of Norman Norman | $22.7M | 0.1 mi |
| LL OAK TWO LLC Norman · 67 employees | $101.2M | 0.1 mi |
The full calculation
| Employees reported to the SBA | 46 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $58.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $75.8M |
| Estimate: the two combined (geometric mean) | $76.0M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $3.1M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $13.7M |
| Multiple for this size and industry | 4.4× |
| Value range | $7.2M – $18.7M |
| Revenue range | $50.0M – $86.7M |
| EBITDA range | $2.0M – $3.5M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingMidFirst BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| MidFirst Bank PPP 2020 | All 2,403 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/14/2020 | first | $669K | 46 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Automax Norman, LLC
Automax Norman, LLC is a car dealers company in Norman, Oklahoma, in business since 2008. It is owned by Max Fairchild. Its estimated annual revenue is about $76.0M, with roughly $3.1M of EBITDA. It has about 46 employees. Its estimated business value is $13.7M (likely range $7.2M–$18.7M).
Common questions
- Who owns Automax Norman, LLC?
- Automax Norman, LLC is owned by Max Fairchild, according to public sources such as the company's website or filings.
- How much revenue does Automax Norman, LLC make?
- SeeBITDA estimates Automax Norman, LLC's annual revenue at about $76.0M (likely between $50.0M and $86.7M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Automax Norman, LLC worth?
- About $13.7M, roughly 4.4× its estimated EBITDA of $3.1M, typical for a car dealers company its size. Likely range: $7.2M–$18.7M.
- How many employees does Automax Norman, LLC have?
- About 46, as reported on its PPP loan.
- When was Automax Norman, LLC founded?
- Automax Norman, LLC has been in business since 2008.