Custom Craft Awards LLC
How we got $325K
Based on its 3 employees and its payroll, both reported for PPP in 2021 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 43 years (since 1983)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Custom Craft Awards and Engraving offers laser engraved awards, personalized gifts, and promotional products, with a Tulsa, OK location.
From the company's website. Industry: Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers.
Estimated value over time
▲ 19% since 2021Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| CUSTOM CRAFT AWARDS LLC this business | $677K | — |
| CUSTOM CRAFT AWARD LLC Tulsa · 4 employees | $857K | 0.0 mi |
| MODERN PLATING CO, INC. Tulsa · 14 employees | $4.0M | 0.3 mi |
| THERMAL SPECIALTIES, LLC Tulsa · 111 employees | $37.4M | 0.5 mi |
| ON PAR ENTERPRISES, LLC Tulsa · 2 employees | $405K | 1.2 mi |
| HUBERT SLUSHER Tulsa · 18 employees | $2.9M | 2.4 mi |
| POWDER BLUE OF OKLAHOMA Tulsa · 10 employees | $1.9M | 2.4 mi |
The full calculation
| Employees reported to the SBA | 3 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $709K |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $497K |
| Estimate: the two combined (geometric mean) | $677K |
| EBITDA margin (industry, adjusted for size) | 18% |
| EBITDA = revenue × margin | $125K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $325K |
| Multiple for this size and industry | 2.6× |
| Value range | $171K – $445K |
| Revenue range | $445K – $772K |
| EBITDA range | $82K – $143K |
| Industry (NAICS) | Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Founded in 1983, Custom Craft Awards has built a reputation for excellence in providing high-quality awards, trophies, and personalized engraving services.”
Leadership
- GWGreonna WilliamsHead of Sales and Marketing · Company website · source
- NLNisse LindblomEngraving & Production Specialist · Company website · source
Advisors
- BankingProsperity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Prosperity Bank PPP 2021 | All 748 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 3/27/2021 | second | $19K | 3 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Custom Craft Awards LLC
Custom Craft Awards LLC is a metal coating, engraving (except jewelry and silverware), and allied services to manufacturers company in Tulsa, Oklahoma, in business since 1983. It is owned by Harry Duff. Its estimated annual revenue is about $677K, with roughly $125K of EBITDA. It has about 3 employees. Its estimated business value is $325K (likely range $171K–$445K).
Common questions
- Who owns Custom Craft Awards LLC?
- Custom Craft Awards LLC is owned by Harry Duff, according to public sources such as the company's website or filings.
- How much revenue does Custom Craft Awards LLC make?
- SeeBITDA estimates Custom Craft Awards LLC's annual revenue at about $677K (likely between $445K and $772K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Custom Craft Awards LLC worth?
- About $325K, roughly 2.6× its estimated EBITDA of $125K, typical for a metal coating, engraving (except jewelry and silverware), and allied services to manufacturers company its size. Likely range: $171K–$445K.
- How many employees does Custom Craft Awards LLC have?
- About 3, as reported on its PPP loan.
- When was Custom Craft Awards LLC founded?
- Custom Craft Awards LLC has been in business since 1983.
- Is Custom Craft Awards LLC for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 43 years (since 1983); no family successor named on its website.