Fields, Inc.
How we got $6.8M
Based on its 29 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 104 years (since 1922)
From public records and the company's website, not a statement that it's for sale.
What they do
Fields, Inc. bakes and sells frozen pies, with its pecan pie as its best-known product, serving Oklahomans and customers who travel for them.
From the company's website. Industry: All Other Miscellaneous Food Manufacturing.
Estimated value over time
▲ 8% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 10% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 29 | $15.9M |
| 2020 | Form 5500 | 25 | $13.7M |
| 2021 | Form 5500 | 26 | $14.3M |
| 2022 | Form 5500 | 17 | $9.3M |
| 2023 | Form 5500 | 22 | $12.1M |
| 2024 | Form 5500 | 30 | $16.4M |
| 2025 | Form 5500 | 26 | $14.3M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| FIELDS, INC. this business | $20.1M | — |
| YELLOW DOG COFFEE COMPANY, LLC Norman · 5 employees | $3.2M | 37.1 mi |
| RED RIVER JERKY Ardmore · 1 employees | $473K | 37.9 mi |
| PINK POPPY LLC Norman · 1 employees | $811K | 38.0 mi |
| MINNETTE COMPANY LTD Wilson · 4 employees | $2.6M | 40.1 mi |
| JITTERS COFFEE COMPANY Duncan · 2 employees | $1.3M | 44.4 mi |
| COFFEE N CRAFTS LLC Shawnee · 3 employees | $1.1M | 45.3 mi |
The full calculation
| Employees reported to the SBA | 29 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $20.3M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $15.3M |
| Estimate: the two combined (geometric mean) | $20.1M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $1.5M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $6.8M |
| Multiple for this size and industry | 4.5× |
| Value range | $3.6M – $9.3M |
| Revenue range | $13.2M – $22.9M |
| EBITDA range | $999K – $1.7M |
| Industry (NAICS) | All Other Miscellaneous Food Manufacturing (311999) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“It all started after World War I, when two brothers, Lee and Julian Field, bought some land at the corner of Paul and Walnut in Pauls Valley, OK.”
Leadership
- CFChris FieldFamily member who remains present in the facility every day · Company website · source
- JWJenny WallaceFamily member who remains present in the facility every day · Company website · source
Advisors
- BankingThe Pauls Valley National BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| The Pauls Valley National Bank PPP 2020 | All 172 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/9/2020 | first | $227K | 29 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Fields, Inc.
Fields, Inc. is an all other miscellaneous food manufacturing company in Pauls Valley, Oklahoma, in business since 1922. Its estimated annual revenue is about $20.1M, with roughly $1.5M of EBITDA. It has about 26 employees. Its estimated business value is $6.8M (likely range $3.6M–$9.3M).
Common questions
- Who owns Fields, Inc.?
- The owner of Fields, Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Fields, Inc. make?
- SeeBITDA estimates Fields, Inc.'s annual revenue at about $20.1M (likely between $13.2M and $22.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Fields, Inc. worth?
- About $6.8M, roughly 4.5× its estimated EBITDA of $1.5M, typical for a all other miscellaneous food manufacturing company its size. Likely range: $3.6M–$9.3M.
- How many employees does Fields, Inc. have?
- About 26, from its 2025 retirement-plan filing.
- When was Fields, Inc. founded?
- Fields, Inc. has been in business since 1922.