Yellow Dog Coffee Company, LLC
How we got $973K
Based on 5 employees reported for PPP in 2020, grown at the industry's Oklahoma rate since.
Estimated value over time
▲ 8% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
What they do
Yellow Dog Coffee Company is a coffee shop and roastery in Norman, OK that sells locally roasted craft coffee beans, with a mission to provide responsibly sourced, high-quality coffee to customers while giving back to its community.
From the company's website. Industry: Coffee and Tea Manufacturing.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| YELLOW DOG COFFEE COMPANY, LLC this business | $3.2M | — |
| PINK POPPY LLC Norman · 1 employees | $812K | 3.1 mi |
| P&D LLC Oklahoma City · 13 employees | $8.3M | 10.6 mi |
| GOODTIMES BEEF JERK LLC Newcastle · 19 employees | $6.8M | 11.0 mi |
| Hard Times Coffee Roasters Llc Oklahoma City | $1.7M | 11.6 mi |
| Taylor Farms Oklahoma City | $5.8M | 12.2 mi |
| Fresh Creative Foods Warehouse Oklahoma City | $1.7M | 12.4 mi |
The full calculation
| Employees reported to the SBA | 5 |
| Industry revenue per employee | $626K |
| Revenue = employees × revenue per employee | $3.2M |
| EBITDA margin (industry, adjusted for size) | 10% |
| EBITDA = revenue × margin | $324K |
| Cross-check: revenue implied by PPP payroll | $559K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $973K |
| Multiple for this size and industry | 3× |
| Value range | $461K – $1.4M |
| Revenue range | $1.9M – $3.8M |
| EBITDA range | $192K – $384K |
| Industry (NAICS) | Coffee and Tea Manufacturing (311920) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“This journey started several years ago as Rob and Sereta experienced different coffee in their travels across the United States and Europe.”
Advisors
- BankingArmstrong BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Armstrong Bank PPP 2020 | All 1,355 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $10K | 5 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Yellow Dog Coffee Company, LLC
Yellow Dog Coffee Company, LLC is a coffee and tea manufacturing company in Norman, Oklahoma, in business since 2017. It is owned by Robert Wilson. Its estimated annual revenue is about $3.2M, with roughly $324K of EBITDA. It has about 5 employees. Its estimated business value is $973K (likely range $461K–$1.4M).
Common questions
- Who owns Yellow Dog Coffee Company, LLC?
- Yellow Dog Coffee Company, LLC is owned by Robert Wilson, according to public sources such as the company's website or filings.
- How much revenue does Yellow Dog Coffee Company, LLC make?
- SeeBITDA estimates Yellow Dog Coffee Company, LLC's annual revenue at about $3.2M (likely between $1.9M and $3.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Yellow Dog Coffee Company, LLC worth?
- About $973K, roughly 3× its estimated EBITDA of $324K, typical for a coffee and tea manufacturing company its size. Likely range: $461K–$1.4M.
- How many employees does Yellow Dog Coffee Company, LLC have?
- About 5, as reported on its PPP loan.
- When was Yellow Dog Coffee Company, LLC founded?
- Yellow Dog Coffee Company, LLC has been in business since 2017.