Fleet Feet Sports Tulsa, Inc.
How we got $4.3M
Based on its 40 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 23 years (since 2003)
From public records and the company's website, not a statement that it's for sale.
What they do
Fleet Feet Tulsa is a running specialty retailer with stores in KingsPointe (Tulsa) and Broken Arrow, offering shoes, gear, fittings and training programs. It describes itself as the local running experts inspiring the runner in everyone through personalized shoe outfitting, training programs and quality gear since 1976.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- ASICS · brand it sells or installs
- Saucony · brand it sells or installs
- Brooks · brand it sells or installs
- Garmin · brand it sells or installs
- Superfeet · brand it sells or installs
Estimated value over time
▲ 32% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 83% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 40 | $12.0M |
| 2020 | Form 5500 | 12 | $3.6M |
| 2021 | Form 5500 | 10 | $3.0M |
| 2022 | Form 5500 | 10 | $3.0M |
| 2023 | Form 5500 | 7 | $2.1M |
| 2024 | Form 5500 | 10 | $3.0M |
| 2025 | Form 5500 | 7 | $2.1M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| FLEET FEET SPORTS TULSA, INC. this business | $14.4M | — |
| JSJ, INCORPORATED Tulsa · 16 employees | $8.7M | 0.4 mi |
| BILL MILLER PIANO WAREHOUSE, LLC Tulsa · 1 employees | $607K | 0.7 mi |
| JOANN'S TAILOR SHOP LLC Tulsa · 5 employees | $1.6M | 1.1 mi |
| TOTALLY TENNIS INC Tulsa · 2 employees | $1.2M | 2.0 mi |
| DRAGONSLAYER GAMES LLC Tulsa · 4 employees | $2.2M | 2.0 mi |
| HOBBY TOWN USA Tulsa · 11 employees | $3.4M | 2.2 mi |
The full calculation
| Employees reported to the SBA | 40 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $18.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $8.9M |
| Estimate: the two combined (geometric mean) | $14.4M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $1.2M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.3M |
| Multiple for this size and industry | 3.6× |
| Value range | $2.3M – $5.9M |
| Revenue range | $9.5M – $16.5M |
| EBITDA range | $790K – $1.4M |
| Industry (NAICS) | Retail Trade (451110) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“The first Fleet Feet store opened its doors in 1976 in Sacramento, California, and we've been outfitting runners with the right gear and knowledge ever since.”
Advisors
- BankingSecurity BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Security Bank PPP 2020 | All 617 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/4/2020 | first | $132K | 40 |
2 locations
| 5968 S. YALE AVE | Tulsa | This listing |
| 1040 Waterwood Pkwy | Edmond | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Fleet Feet Sports Tulsa, Inc.
Fleet Feet Sports Tulsa, Inc. is a retail trade company in Tulsa, Oklahoma, in business since 2003. It is owned by Tim and Lori Dreiling (Owners). Its estimated annual revenue is about $14.4M, with roughly $1.2M of EBITDA. It has about 7 employees. Its estimated business value is $4.3M (likely range $2.3M–$5.9M). It has 2 locations.
Common questions
- Who owns Fleet Feet Sports Tulsa, Inc.?
- Fleet Feet Sports Tulsa, Inc. is owned by Tim and Lori Dreiling (Owners), according to public sources such as the company's website or filings.
- How much revenue does Fleet Feet Sports Tulsa, Inc. make?
- SeeBITDA estimates Fleet Feet Sports Tulsa, Inc.'s annual revenue at about $14.4M (likely between $9.5M and $16.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Fleet Feet Sports Tulsa, Inc. worth?
- About $4.3M, roughly 3.6× its estimated EBITDA of $1.2M, typical for a retail trade company its size. Likely range: $2.3M–$5.9M.
- How many employees does Fleet Feet Sports Tulsa, Inc. have?
- About 7, from its 2025 retirement-plan filing.
- When was Fleet Feet Sports Tulsa, Inc. founded?
- Fleet Feet Sports Tulsa, Inc. has been in business since 2003.