Gofit
How we got $11.9M
Based on its 26 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 27 years (since 1999)
From public records and the company's website, not a statement that it's for sale.
What they do
GoFit sells fitness equipment and accessories online, including resistance bands, kettlebells, yoga and massage products, and workout videos. Its pages describe a dealer program for retailers and a product registration process for purchasers.
From the company's website. Industry: Sporting and Recreational Goods and Supplies Merchant Wholesalers.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- SKY OF JENKS, LLC · Tulsa, 13 mi · $15.7M
- 10GYM-B LLC · Broken Arrow, 9 mi · $8.6M
- COLAW FITNESS LLC · Bartlesville, 39 mi · $5.2M
- Genesis Health Clubs · Tulsa, 13 mi · $4.0M
- RACQUET AND HEALTH 91,LLC · Tulsa, 13 mi · $3.4M
Estimated value over time
▲ 47% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 8% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 26 | $24.1M |
| 2020 | Form 5500 | 23 | $21.3M |
| 2021 | Form 5500 | 24 | $22.2M |
| 2022 | Form 5500 | 26 | $24.1M |
| 2023 | Form 5500 | 25 | $23.2M |
| 2024 | Form 5500 | 24 | $22.2M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| GOFIT this business | $33.5M | — |
| GUNNERS UP, LLC Tulsa · 1 employees | $1.2M | 0.0 mi |
| B&R AUTO SALES & SALVAGE, INC Tulsa · 1 employees | $1.6M | 0.4 mi |
| BILL RYAN MOTOR COMPANY, INC. Tulsa · 1 employees | $841K | 0.4 mi |
| ALLSTATE AUTO SALVAGE INC. Tulsa · 1 employees | $759K | 0.4 mi |
| SECURITY CENTERS INC Catoosa · 18 employees | $14.4M | 3.9 mi |
| SOONER WHOLESALE SIDING SUPPLY, INC. Tulsa · 1 employees | $1.5M | 4.7 mi |
The full calculation
| Employees reported to the SBA | 26 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $30.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $28.3M |
| Estimate: the two combined (geometric mean) | $33.5M |
| EBITDA margin (industry, adjusted for size) | 7% |
| EBITDA = revenue × margin | $2.3M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $11.9M |
| Multiple for this size and industry | 5.2× |
| Value range | $6.3M – $16.3M |
| Revenue range | $22.0M – $38.2M |
| EBITDA range | $1.5M – $2.6M |
| Industry (NAICS) | Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Founded in 1999, GoFit set out to integrate quality fitness products with professional training.”
Advisors
- BankingMidFirst BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| MidFirst Bank PPP 2020 | All 2,403 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/13/2020 | first | $270K | 26 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Gofit
Gofit is a sporting and recreational goods and supplies merchant wholesalers company in Tulsa, Oklahoma, in business since 1999. Its estimated annual revenue is about $33.5M, with roughly $2.3M of EBITDA. It has about 24 employees. Its estimated business value is $11.9M (likely range $6.3M–$16.3M).
Common questions
- Who owns Gofit?
- The owner of Gofit isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Gofit make?
- SeeBITDA estimates Gofit's annual revenue at about $33.5M (likely between $22.0M and $38.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Gofit worth?
- About $11.9M, roughly 5.2× its estimated EBITDA of $2.3M, typical for a sporting and recreational goods and supplies merchant wholesalers company its size. Likely range: $6.3M–$16.3M.
- How many employees does Gofit have?
- About 24, from its 2024 retirement-plan filing.
- When was Gofit founded?
- Gofit has been in business since 1999.