SeeBITDAOklahoma

Goodwill Industries of Sw OK Inc

Retail Trade
  • 1210 SW Summit Ave, Lawton, OK
  • Since 1995
Estimated valueMedium confidence
$9.1M
$4.8Mlikely range$12.4M
About 4.4× its yearly profit, typical for a company this size in its industry.
Revenue
$30.5M
a year
Profit (EBITDA)
$2.1M
7% of revenue
Employees
130
reported in 2021
Jimmy Crews
President & CEO · source
Some signs of a sale

How we got $9.1M

Based on its 130 employees and its payroll, both reported for PPP in 2021 and brought up to date.

130 employees × $170K each$22.1M
PPP payroll ÷ payroll's usual share of revenue$32.4M
Shown toward the top of its range×1.14
Revenue$30.5M
× 7% profit margin$2.1M
× 4.4 sale multiple = value$9.1M

· Own this business? Correct these figures

What we know

PPP loan, 2021
401(k) filing, 2025
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 31 years (since 1995)

From public records and the company's website, not a statement that it's for sale.

Estimated value over time

▲ 25% since 2020
$0$6.4M$12.8M2020202120222023202420252026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▲ 23% since 2021
0100200202020212022202320242025130160
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2021PPP loan130$39.0M$2.6M
2020Form 5500130$39.0M$2.6M
2021Form 5500126$37.8M$2.6M
2022Form 5500141$42.3M$2.9M
2023Form 5500138$41.4M$2.8M
2024Form 5500155$46.5M$3.1M
2025Form 5500160$48.0M$3.2M

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
GOODWILL INDUSTRIES OF SW OK INC
this business
$30.5M$2.1M—
MARLOW MERCANTILE, LLC
Marlow · 3 employees
$1.1M$111K25.8 mi
PUT THE NEEDLE ON THE RECORD, LLC
Duncan · 1 employees
$214K$25K27.0 mi
ROBARDS ENTERPRISES LLC
Anadarko · 1 employees
$419K$49K34.4 mi
THE BOOKSTORE ON THE CORNER LLC
Chickasha · 1 employees
$329K$39K41.2 mi

The full calculation

Employees reported to the SBA130
Revenue from headcount (employees × revenue per employee for companies this size)$22.1M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$32.4M
Estimate: the two combined (geometric mean)$30.5M
EBITDA margin (industry, adjusted for size)7%
EBITDA = revenue × margin$2.1M

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$9.1M
Multiple for this size and industry4.4×
Value range$4.8M – $12.4M
Revenue range$20.1M – $34.8M
EBITDA range$1.4M – $2.4M
Industry (NAICS)Retail Trade (453310)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Advisors

  • AccountingRose Rock CPASAudits its 401(k) plan (2022 filing)
  • BankingThe City National Bank and Trust Company of Lawton, OklahomaPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

The City National Bank and Trust Company of Lawton, Oklahoma
PPP 2021
All 238 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
1/28/2021second$968K$972K130The City National Bank and Trust Company of Lawton, Oklahoma

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Goodwill Industries of Sw OK Inc

Goodwill Industries of Sw OK Inc is a retail trade company in Lawton, Oklahoma, in business since 1995. It is owned by Jimmy Crews (President & CEO). Its estimated annual revenue is about $30.5M, with roughly $2.1M of EBITDA. It has about 160 employees. Its estimated business value is $9.1M (likely range $4.8M–$12.4M).

Common questions

Who owns Goodwill Industries of Sw OK Inc?
Goodwill Industries of Sw OK Inc is owned by Jimmy Crews (President & CEO), according to public sources such as the company's website or filings.
How much revenue does Goodwill Industries of Sw OK Inc make?
SeeBITDA estimates Goodwill Industries of Sw OK Inc's annual revenue at about $30.5M (likely between $20.1M and $34.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Goodwill Industries of Sw OK Inc worth?
About $9.1M, roughly 4.4× its estimated EBITDA of $2.1M, typical for a retail trade company its size. Likely range: $4.8M–$12.4M.
How many employees does Goodwill Industries of Sw OK Inc have?
About 160, from its 2025 retirement-plan filing.
When was Goodwill Industries of Sw OK Inc founded?
Goodwill Industries of Sw OK Inc has been in business since 1995.