Heartland LLC
How we got $4.7M
Based on its 18 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 19 years (since 2007)
From public records and the company's website, not a statement that it's for sale.
What they do
Heartland Food, Dairy & Janitorial is a local retail store and distribution service in Ardmore, OK, providing food, dairy, and janitorial products to businesses, institutions, and people across Southern Oklahoma.
From the company's website. Industry: Other Grocery and Related Products Merchant Wholesalers.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- AT MANAGEMENT INC · Ada, 50 mi · $42.9M
- MOORE SONIC MANAGEMENT, INC · Pauls Valley, 40 mi · $42.4M
- RKT, INC · Ada, 51 mi · $41.9M
- MRG RESAURANTS, INC · Ada, 51 mi · $20.0M
- BURGER KING · Ardmore, 1 mi · $10.7M
- MCCALLS CHAPEL SCHOOL, INC. · Ada, 52 mi · $13.0M
- OKLAHOMA TRUCK DRIVING ACADEMY, LLC · Ada, 52 mi · $4.1M
- KINDER KOLLEGE, LLC · Ada, 47 mi · $3.9M
- UNIVERSITY CENTER OF SOUTHERN OKLAHOMA · Ardmore, 2 mi · $3.4M
- OAK HALL EPISCOPAL SCHOOL · Ardmore, 2 mi · $2.7M
Estimated value over time
▲ 55% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| HEARTLAND LLC this business | $26.0M | — |
| PEANUT PRODUCTS CO., INC. Durant · 13 employees | $18.9M | 45.3 mi |
| ICE ICE BABY, LLC Ada · 19 employees | $33.0M | 48.9 mi |
| SURPERIOR DELI PROVISIONS LLC Purcell · 3 employees | $8.2M | 56.5 mi |
| CABLE MEAT CENTER INC Marlow · 16 employees | $22.0M | 57.6 mi |
The full calculation
| Employees reported to the SBA | 18 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $26.4M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $19.6M |
| Estimate: the two combined (geometric mean) | $26.0M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $1.1M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.7M |
| Multiple for this size and industry | 4.3× |
| Value range | $2.5M – $6.4M |
| Revenue range | $17.1M – $29.6M |
| EBITDA range | $715K – $1.2M |
| Industry (NAICS) | Other Grocery and Related Products Merchant Wholesalers (424490) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingFirst National Bank and Trust Company of Ardmore, BancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst 7(a) 2022 | All 7,048 borrowers → |
| First National Bank and Trust Company of Ardmore PPP 2020 | All 457 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/5/2020 | first | $146K | 18 |
Public records
| Mar 2022 | 7(a) | $2.3M |
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Heartland LLC
Heartland LLC is an other grocery and related products merchant wholesalers company in Ardmore, Oklahoma, in business since 2007. It is owned by Joe and Kensley Snell. Its estimated annual revenue is about $26.0M, with roughly $1.1M of EBITDA. It has about 18 employees. Its estimated business value is $4.7M (likely range $2.5M–$6.4M).
Common questions
- Who owns Heartland LLC?
- Heartland LLC is owned by Joe and Kensley Snell, according to public sources such as the company's website or filings.
- How much revenue does Heartland LLC make?
- SeeBITDA estimates Heartland LLC's annual revenue at about $26.0M (likely between $17.1M and $29.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Heartland LLC worth?
- About $4.7M, roughly 4.3× its estimated EBITDA of $1.1M, typical for a other grocery and related products merchant wholesalers company its size. Likely range: $2.5M–$6.4M.
- How many employees does Heartland LLC have?
- About 18, as reported on its PPP loan.
- When was Heartland LLC founded?
- Heartland LLC has been in business since 2007.