Hicks Brunson Co., Inc.
How we got $445K
Based on its 6 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 76 years (since 1950)
From public records and the company's website, not a statement that it's for sale.
What they do
Hicks Brunson Eyewear is an optical boutique in Tulsa, OK, open since 1952, offering luxury eyewear from around the world selected for trending fashion and timeless sophistication.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- American Optical · brand it sells or installs
- Anna-Karin Karlsson · brand it sells or installs
- Face a Face · brand it sells or installs
- Götti · brand it sells or installs
- Leisure Society · brand it sells or installs
- Lucas de Staël · brand it sells or installs
- Masunaga · brand it sells or installs
- Rudy Project · brand it sells or installs
- T Henri · brand it sells or installs
- Zero G · brand it sells or installs
- Hicks Brunson Generations · brand it sells or installs
- Etnia Barcelona · brand it sells or installs
- Hapter · brand it sells or installs
- Catch London · brand it sells or installs
- MD1888 · brand it sells or installs
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▲ 17% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 6 | $1.8M |
| 2020 | Form 5500 | 5 | $1.5M |
| 2021 | Form 5500 | 4 | $1.2M |
| 2022 | Form 5500 | 4 | $1.2M |
| 2023 | Form 5500 | 5 | $1.5M |
| 2024 | Form 5500 | 6 | $1.8M |
| 2025 | Form 5500 | 7 | $2.1M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| HICKS BRUNSON CO., INC. this business | $2.7M | — |
| ROWLAND PHARMACY LLC Tulsa · 4 employees | $4.0M | 0.3 mi |
| NUCLEAR RX PC Tulsa · 11 employees | $7.8M | 0.6 mi |
| THE SKIN BAR LLC Tulsa · 5 employees | $2.3M | 0.7 mi |
| MIDTOWN WELLNESS INSTITUTE Tulsa · 3 employees | $2.2M | 0.8 mi |
| J BRACKEN FINNELL DDS INC Tulsa · 8 employees | $4.5M | 0.8 mi |
| THE BEAUTY SHOP, LLC Tulsa · 16 employees | $8.4M | 1.0 mi |
The full calculation
| Employees reported to the SBA | 6 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $2.8M |
| Estimate: the two combined (geometric mean) | $2.7M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $222K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $445K |
| Multiple for this size and industry | 2× |
| Value range | $234K – $608K |
| Revenue range | $1.8M – $3.1M |
| EBITDA range | $146K – $253K |
| Industry (NAICS) | Retail Trade (446130) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Hicks G. Brunson came to Tulsa as a representative of American Optical Co. in 1929, and opened his own dispensary in the downtown Medical Arts building in 1950.”
Advisors
- BankingMabrey BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Mabrey Bank PPP 2020, PPP 2021 | All 851 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/9/2020 | first | $77K | 6 |
| 2/12/2021 | second | $77K | 6 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Hicks Brunson Co., Inc.
Hicks Brunson Co., Inc. is a retail trade company in Tulsa, Oklahoma, in business since 1950. Its estimated annual revenue is about $2.7M, with roughly $222K of EBITDA. It has about 7 employees. Its estimated business value is $445K (likely range $234K–$608K).
Common questions
- Who owns Hicks Brunson Co., Inc.?
- The owner of Hicks Brunson Co., Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Hicks Brunson Co., Inc. make?
- SeeBITDA estimates Hicks Brunson Co., Inc.'s annual revenue at about $2.7M (likely between $1.8M and $3.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Hicks Brunson Co., Inc. worth?
- About $445K, roughly 2× its estimated EBITDA of $222K, typical for a retail trade company its size. Likely range: $234K–$608K.
- How many employees does Hicks Brunson Co., Inc. have?
- About 7, from its 2025 retirement-plan filing.
- When was Hicks Brunson Co., Inc. founded?
- Hicks Brunson Co., Inc. has been in business since 1950.