Highway 69 Outlet Incorporated
How we got $779K
Based on its 19 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 21% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
What we know
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| HIGHWAY 69 OUTLET INCORPORATED this business | $6.4M | — |
| MICHAEL HODGENS Coweta · 1 employees | $841K | 18.4 mi |
| B&D HINES DISTRIBUTING, INC. Coweta · 5 employees | $2.9M | 18.8 mi |
| D & R ASSOCIATES LLC Broken Arrow · 8 employees | $4.1M | 27.7 mi |
| PEAK SERVICES LLC Tulsa · 1 employees | $477K | 33.0 mi |
| DECOM, INC. Tulsa · 2 employees | $2.2M | 33.2 mi |
| M & M FLEMING, LLC Okmulgee · 13 employees | $6.8M | 33.3 mi |
The full calculation
| Employees reported to the SBA | 19 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $32.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $15.0M |
| Estimate: the two combined (geometric mean) | $6.4M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $269K |
Calibrated: revenue lowered to 26% of the industry-average estimate, to match what businesses in this industry actually report.
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $779K |
| Multiple for this size and industry | 2.9× |
| Value range | $410K – $1.1M |
| Revenue range | $4.2M – $7.3M |
| EBITDA range | $177K – $306K |
| Industry (NAICS) | General Line Grocery Merchant Wholesalers (424410) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingFirst Pryority BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First Pryority Bank PPP 2020 | All 258 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/7/2020 | first | $76K | 19 |
About Highway 69 Outlet Incorporated
Highway 69 Outlet Incorporated is a general line grocery merchant wholesalers company in Muskogee, Oklahoma. Its estimated annual revenue is about $6.4M, with roughly $269K of EBITDA. It has about 19 employees. Its estimated business value is $779K (likely range $410K–$1.1M).
Common questions
- Who owns Highway 69 Outlet Incorporated?
- The owner of Highway 69 Outlet Incorporated isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Highway 69 Outlet Incorporated make?
- SeeBITDA estimates Highway 69 Outlet Incorporated's annual revenue at about $6.4M (likely between $4.2M and $7.3M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Highway 69 Outlet Incorporated worth?
- About $779K, roughly 2.9× its estimated EBITDA of $269K, typical for a general line grocery merchant wholesalers company its size. Likely range: $410K–$1.1M.
- How many employees does Highway 69 Outlet Incorporated have?
- About 19, as reported on its PPP loan.