SeeBITDAOklahoma

Highway Man Signs LLC

Sign Manufacturing
  • 1037 NE Washington Blvd, Bartlesville, OK
  • 2 locations
  • Since 2002
  • Family-owned
  • NAICS 339950
Estimated valueMedium confidence
$595K
$313Klikely range$814K
About 2.6× its yearly profit, typical for a company this size in its industry.
Revenue
$1.4M
a year
Profit (EBITDA)
$229K
17% of revenue
Employees
8
reported in 2021
Leadership
Kenny & Danielle Sutherland
Owners · source · confirmed by 2 sources
Unlikely to sell soon

How we got $595K

Based on its 8 employees and its payroll, both reported for PPP in 2021 and brought up to date.

8 employees × $177K each$1.4M
PPP payroll ÷ payroll's usual share of revenue$1.0M
Shown toward the top of its range×1.14
Revenue$1.4M
× 17% profit margin$229K
× 2.6 sale multiple = value$595K

· Own this business? Correct these figures

Estimated value over time

▲ 3% since 2021
$0$723K$1.4M202120242026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Employees over time

▲ 88% since 2021
0102020212024815
401(k) / retirement-plan participantsEmployees reported for PPP
Show as table
YearSourceEmployeesEst. revenueEst. EBITDA
2021PPP loan8$1.2M$197K
2024Form 550015$2.2M$369K

Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.

What we know

PPP loan, 2021
401(k) filing, 2024
No reported financials
Company website
Owner named
2 locations found
Trucking registration (FMCSA)

Signs of a sale Unlikely to sell soon

  • In business 24 years (since 2002)

From public records and the company's website, not a statement that it's for sale.

What they do

Highway Man Signs is a sign company offering custom signs, vehicle wraps and related graphics to residential and commercial clients, with in-house design and installation.

Products & services
Auto WrapsChannel LettersLED DisplaysWall WrapsLighted SignsNon-Lighted SignageWindow GraphicsVehicle SignageBannersYard SignsPVC SignageMagnets
Markets served
residential & commercial clientsoil field signage
Service area
Bartlesville, OKOwasso, OKSkiatook, OKTulsa, OKIndependence, KS

From the company's website. Industry: Sign Manufacturing.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Oil & gas

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
HIGHWAY MAN SIGNS LLC
this business
$1.4M$229K—
Destroyer Bait Company
Bartlesville
$4.1M$285K2.0 mi
Recognition Place
Bartlesville
$4.1M$285K2.8 mi
JAMES FINLEY
Bartlesville · 1 employees
$254K$50K4.3 mi
Prairie Sky Jewelry Co
Pawhuska
$1.7M$179K23.1 mi
WS MANUFACTURING LLC
Oologah · 4 employees
$2.3M$354K26.8 mi
RANAAH LIMITED, LLC
Skiatook · 6 employees
$714K$140K28.5 mi

The full calculation

Employees reported to the SBA8
Revenue from headcount (employees × revenue per employee for companies this size)$1.4M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$1.0M
Estimate: the two combined (geometric mean)$1.4M
EBITDA margin (industry, adjusted for size)17%
EBITDA = revenue × margin$229K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$595K
Multiple for this size and industry2.6×
Value range$313K – $814K
Revenue range$898K – $1.6M
EBITDA range$151K – $261K
Industry (NAICS)Sign Manufacturing (339950)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Founded 2002 by Jim and Linda SutherlandFamily-owned
“Our story starts in 2002, when our original founders Jim and Linda Sutherland decided to start a new venture.”

Advisors

  • BankingArvest BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Arvest Bank
PPP 2021
All 5,114 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
1/28/2021first$44K$45K8Arvest Bank

2 locations

1037 NE Washington BlvdBartlesvilleThis listing
603 W Rogers BlvdSkiatookView

Revenue, profit and value are for the whole company.

Public records

DOT motor carrier
USDOT 4339954
Trucks (power units)4
Drivers4
Registered with DOT2024

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Highway Man Signs LLC

Highway Man Signs LLC is a family-owned sign manufacturing company in Bartlesville, Oklahoma, in business since 2002. It is owned by Kenny & Danielle Sutherland (Owners). Its estimated annual revenue is about $1.4M, with roughly $229K of EBITDA. It has about 15 employees. Its estimated business value is $595K (likely range $313K–$814K). It has 2 locations.

Common questions

Who owns Highway Man Signs LLC?
Highway Man Signs LLC is owned by Kenny & Danielle Sutherland (Owners), according to public sources such as the company's website or filings.
How much revenue does Highway Man Signs LLC make?
SeeBITDA estimates Highway Man Signs LLC's annual revenue at about $1.4M (likely between $898K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Highway Man Signs LLC worth?
About $595K, roughly 2.6× its estimated EBITDA of $229K, typical for a sign manufacturing company its size. Likely range: $313K–$814K.
How many employees does Highway Man Signs LLC have?
About 15, from its 2024 retirement-plan filing.
When was Highway Man Signs LLC founded?
Highway Man Signs LLC has been in business since 2002.