Mama Roja, LLC
How we got $934K
Based on its 67 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Unlikely to sell soon
- In business 17 years (since 2009)
From public records and the company's website, not a statement that it's for sale.
What they do
Mama Roja is a Mexican restaurant with locations in Oklahoma City (on Lake Hefner) and Norman, offering dine-in, online ordering with curbside pickup or delivery, and private dining and catering. It is part of Hal Smith Restaurants.
From the company's website. Industry: Restaurants.
Estimated value over time
▲ 26% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| MAMA ROJA, LLC this business | $4.9M | — |
| Hefner Grill Oklahoma City | $990K | 0.0 mi |
| CABO DEL SOL-OKC, L.L.C. Oklahoma City · 56 employees | $4.3M | 0.3 mi |
| Soup Man Oklahoma City | $990K | 0.3 mi |
| REDROCK CANYON GRILL L.C. Oklahoma City · 46 employees | $5.1M | 0.3 mi |
| REDROCK CANYON GRILL, LLC Oklahoma City · 62 employees | $4.9M | 0.3 mi |
| Ranch Steakhouse Oklahoma City | $990K | 0.3 mi |
The full calculation
| Employees reported to the SBA | 67 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $4.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $6.0M |
| Estimate: the two combined (geometric mean) | $4.9M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $445K |
Brought up to date: prices are 10% higher than in the benchmark's year and Oklahoma employment in this industry has grown 1% since 2020, both included above.
| Estimated value = EBITDA × typical sale multiple | $934K |
| Multiple for this size and industry | 2.1× |
| Value range | $560K – $1.5M |
| Revenue range | $3.7M – $6.4M |
| EBITDA range | $334K – $578K |
| Industry (NAICS) | Full-Service Restaurants (722511) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020, PPP 2021 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/9/2020 | first | $356K | 67 |
| 1/31/2021 | second | $499K | 51 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Mama Roja, LLC
Mama Roja, LLC is a restaurants company in Oklahoma City, Oklahoma, in business since 2009. Its estimated annual revenue is about $4.9M, with roughly $445K of EBITDA. It has about 67 employees. Its estimated business value is $934K (likely range $560K–$1.5M).
Common questions
- Who owns Mama Roja, LLC?
- The owner of Mama Roja, LLC isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Mama Roja, LLC make?
- SeeBITDA estimates Mama Roja, LLC's annual revenue at about $4.9M (likely between $3.7M and $6.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Mama Roja, LLC worth?
- About $934K, roughly 2.1× its estimated EBITDA of $445K, typical for a restaurants company its size. Likely range: $560K–$1.5M.
- How many employees does Mama Roja, LLC have?
- About 67, as reported on its PPP loan.
- When was Mama Roja, LLC founded?
- Mama Roja, LLC has been in business since 2009.