SeeBITDAOklahoma

Michelle's Destinations Unlimited LLC

Travel Agencies
Estimated valueMedium confidence
$523K
$275Klikely range$716K
About 2.5× its yearly profit, typical for a company this size in its industry.
Revenue
$1.8M
a year
Profit (EBITDA)
$209K
12% of revenue
Employees
3
reported in 2021
Leadership
Shelly Ramirez
Owner · source
Some signs of a sale

How we got $523K

Based on its 3 employees and its payroll, both reported for PPP in 2021 and brought up to date.

3 employees × $464K each$1.4M
PPP payroll ÷ payroll's usual share of revenue$1.8M
Shown toward the top of its range×1.14
Revenue$1.8M
× 12% profit margin$209K
× 2.5 sale multiple = value$523K

· Own this business? Correct these figures

Estimated value over time

▲ 25% since 2021
$0$301K$602K20212026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

What we know

PPP loan, 2021
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 25 years (since 2001)

From public records and the company's website, not a statement that it's for sale.

What they do

Michelle's Destinations is a travel agency in Norman, OK, offering travel planning with the tagline "Where Local Service Meets Global Adventures!"

Products & services
DestinationsHoneymoonsCruisesGreat GetawaysLuxury Travel ExpoRiver Cruise Guide
Service area
Norman, OK

From the company's website. Industry: Travel Agencies.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
MICHELLE'S DESTINATIONS UNLIMITED LLC
this business
$1.8M$209K—
MICHELLES DESTINATIONS
Norman · 5 employees
$2.1M$247K0.0 mi
Travel Agency Norman - Vincent Vacations
Norman
$1.6M$205K0.3 mi
Visitnorman
Norman
$1.6M$205K0.4 mi
NORMAN CONVENTION AND VISITORS BUREAU
Norman · 4 employees
$2.3M$270K0.4 mi
Norman OK - Downtown
Norman
$1.6M$205K0.5 mi
Journey House Travel
Norman
$4.7M$509K0.6 mi

The full calculation

Employees reported to the SBA3
Revenue from headcount (employees × revenue per employee for companies this size)$1.4M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$1.8M
Estimate: the two combined (geometric mean)$1.8M
EBITDA margin (industry, adjusted for size)12%
EBITDA = revenue × margin$209K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$523K
Multiple for this size and industry2.5×
Value range$275K – $716K
Revenue range$1.2M – $2.0M
EBITDA range$138K – $239K
Industry (NAICS)Travel Agencies (561510)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

History & advisors

Advisors

  • BankingArmstrong BankPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

Armstrong Bank
PPP 2021
All 1,355 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
3/6/2021second$28K$28K3Armstrong Bank

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Michelle's Destinations Unlimited LLC

Michelle's Destinations Unlimited LLC is a travel agencies company in Norman, Oklahoma, in business since 2001. It is owned by Shelly Ramirez. Its estimated annual revenue is about $1.8M, with roughly $209K of EBITDA. It has about 3 employees. Its estimated business value is $523K (likely range $275K–$716K).

Common questions

Who owns Michelle's Destinations Unlimited LLC?
Michelle's Destinations Unlimited LLC is owned by Shelly Ramirez, according to public sources such as the company's website or filings.
How much revenue does Michelle's Destinations Unlimited LLC make?
SeeBITDA estimates Michelle's Destinations Unlimited LLC's annual revenue at about $1.8M (likely between $1.2M and $2.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Michelle's Destinations Unlimited LLC worth?
About $523K, roughly 2.5× its estimated EBITDA of $209K, typical for a travel agencies company its size. Likely range: $275K–$716K.
How many employees does Michelle's Destinations Unlimited LLC have?
About 3, as reported on its PPP loan.
When was Michelle's Destinations Unlimited LLC founded?
Michelle's Destinations Unlimited LLC has been in business since 2001.