Michelles Destinations
How we got $618K
Based on its 5 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 25 years (since 2001)
From public records and the company's website, not a statement that it's for sale.
What they do
Michelle's Destinations is a travel agency in Norman, OK, offering travel planning with the tagline "Where Local Service Meets Global Adventures!"
From the company's website. Industry: Travel Agencies.
Estimated value over time
▲ 31% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| MICHELLES DESTINATIONS this business | $2.1M | — |
| MICHELLE'S DESTINATIONS UNLIMITED LLC Norman · 3 employees | $1.8M | 0.0 mi |
| Travel Agency Norman - Vincent Vacations Norman | $1.7M | 0.3 mi |
| Visitnorman Norman | $1.7M | 0.4 mi |
| NORMAN CONVENTION AND VISITORS BUREAU Norman · 4 employees | $2.3M | 0.4 mi |
| Norman OK - Downtown Norman | $1.7M | 0.5 mi |
| Journey House Travel Norman | $5.0M | 0.6 mi |
The full calculation
| Employees reported to the SBA | 5 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $2.2M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.6M |
| Estimate: the two combined (geometric mean) | $2.1M |
| EBITDA margin (industry, adjusted for size) | 12% |
| EBITDA = revenue × margin | $247K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $618K |
| Multiple for this size and industry | 2.5× |
| Value range | $325K – $846K |
| Revenue range | $1.4M – $2.4M |
| EBITDA range | $163K – $282K |
| Industry (NAICS) | Travel Agencies (561510) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingArmstrong BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Armstrong Bank PPP 2020 | All 1,355 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/9/2020 | first | $28K | 5 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Michelles Destinations
Michelles Destinations is a travel agencies company in Norman, Oklahoma, in business since 2001. It is owned by Shelly Ramirez. Its estimated annual revenue is about $2.1M, with roughly $247K of EBITDA. It has about 5 employees. Its estimated business value is $618K (likely range $325K–$846K).
Common questions
- Who owns Michelles Destinations?
- Michelles Destinations is owned by Shelly Ramirez, according to public sources such as the company's website or filings.
- How much revenue does Michelles Destinations make?
- SeeBITDA estimates Michelles Destinations's annual revenue at about $2.1M (likely between $1.4M and $2.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Michelles Destinations worth?
- About $618K, roughly 2.5× its estimated EBITDA of $247K, typical for a travel agencies company its size. Likely range: $325K–$846K.
- How many employees does Michelles Destinations have?
- About 5, as reported on its PPP loan.
- When was Michelles Destinations founded?
- Michelles Destinations has been in business since 2001.