Modern Eyes, Ltd
How we got $1.0M
Based on its 4 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Likely to sell
- In business 40 years (since 1986)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Modern Eyes, Ltd is a family-owned and operated wholesale distributor of eyeglasses, offering frames and lenses at competitive prices. It caters to customers of all ages, budgets, and styles.
From the company's website. Industry: Ophthalmic Goods Merchant Wholesalers.
Customers & suppliers
Customers
- Indian Health Service · federal contracts $124K
Estimated value over time
▼ 13% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| MODERN EYES, LTD this business | $3.8M | — |
| MROD, LLC Lawton · 15 employees | $4.5M | 1.1 mi |
| RRR INC Lawton · 14 employees | $7.2M | 1.3 mi |
| JOHNSON MEDICAL CONSULTING, INC. Lawton · 14 employees | $13.4M | 1.4 mi |
| OKLAHOMA DESIGN TECHNOLOGIES LLC Lawton · 2 employees | $1.6M | 2.4 mi |
| NEXSTAR INTEGRATION LLC Lawton · 1 employees | $1.2M | 2.8 mi |
| KINGDOM MEDICAL EQUIPMENT LLC Lawton · 9 employees | $9.5M | 3.4 mi |
The full calculation
| Employees reported to the SBA | 4 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $3.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $3.8M |
| Estimate: the two combined (geometric mean) | $3.8M |
| EBITDA margin (industry, adjusted for size) | 9% |
| EBITDA = revenue × margin | $351K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.0M |
| Multiple for this size and industry | 2.9× |
| Value range | $536K – $1.4M |
| Revenue range | $2.5M – $4.4M |
| EBITDA range | $231K – $400K |
| Industry (NAICS) | Ophthalmic Goods Merchant Wholesalers (423460) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Since 1986, we have been a family owned and operated wholesale distributor of eyeglasses.”
Leadership
- WFWhitney FosterOffice Manager · Company website · source
- AHAlexis HaggenmillerCustomer Service Representative · Company website · source
- CFChris FosterSales Representative · Company website · source
- BLBrenda Lee CordesSafety Specialist · Company website · source
Advisors
- BankingBancFirstPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| BancFirst PPP 2020, PPP 2021 | All 7,048 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/11/2020 | first | $48K | 4 |
| 2/12/2021 | second | $48K | 4 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Modern Eyes, Ltd
Modern Eyes, Ltd is a family-owned ophthalmic goods merchant wholesalers company in Lawton, Oklahoma, in business since 1986. It is owned by Kristi Fields (General Manager- Owner). Its estimated annual revenue is about $3.8M, with roughly $351K of EBITDA. It has about 4 employees. Its estimated business value is $1.0M (likely range $536K–$1.4M).
Common questions
- Who owns Modern Eyes, Ltd?
- Modern Eyes, Ltd is owned by Kristi Fields (General Manager- Owner), according to public sources such as the company's website or filings.
- How much revenue does Modern Eyes, Ltd make?
- SeeBITDA estimates Modern Eyes, Ltd's annual revenue at about $3.8M (likely between $2.5M and $4.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Modern Eyes, Ltd worth?
- About $1.0M, roughly 2.9× its estimated EBITDA of $351K, typical for a ophthalmic goods merchant wholesalers company its size. Likely range: $536K–$1.4M.
- How many employees does Modern Eyes, Ltd have?
- About 4, as reported on its PPP loan.
- When was Modern Eyes, Ltd founded?
- Modern Eyes, Ltd has been in business since 1986.
- Is Modern Eyes, Ltd for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 40 years (since 1986); no family successor named on its website.