Name Brands, Inc
How we got $49.0M
Based on its 288 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Estimated value over time
▲ 20% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 41% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 288 | $86.4M |
| 2020 | Form 5500 | 175 | $52.5M |
| 2021 | Form 5500 | 161 | $48.3M |
| 2022 | Form 5500 | 166 | $49.8M |
| 2023 | Form 5500 | 159 | $47.7M |
| 2024 | Form 5500 | 169 | $50.7M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| NAME BRANDS, INC this business | $151.7M | — |
| BORN 2 BOSS INC Tulsa · 3 employees | $1.6M | 0.1 mi |
| LE POSTICHE, LLC Tulsa · 2 employees | $587K | 0.2 mi |
| JUST BETWEEN FRIENDS FRANCHISE SYSTEM, INC Tulsa · 11 employees | $4.4M | 0.3 mi |
| ALYSSA'S FOR GLITTER DESIGNS Tulsa · 6 employees | $1.7M | 0.4 mi |
| PURSE-A-NALITY LLC Tulsa · 2 employees | $829K | 0.8 mi |
| J SPENCER JEWELRY & GIFTS INC Tulsa · 29 employees | $10.0M | 1.1 mi |
The full calculation
| Employees reported to the SBA | 288 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $154.9M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $114.3M |
| Estimate: the two combined (geometric mean) | $151.7M |
| EBITDA margin (industry, adjusted for size) | 6% |
| EBITDA = revenue × margin | $9.4M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $49.0M |
| Multiple for this size and industry | 5.2× |
| Value range | $25.8M – $67.0M |
| Revenue range | $99.8M – $173.0M |
| EBITDA range | $6.2M – $10.7M |
| Industry (NAICS) | Retail Trade (448140) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- AccountingCck Strategies, PLLCAudits its 401(k) plan (2024 filing)
- BankingUMB Bank, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| UMB Bank, National Association PPP 2020, PPP 2021 | All 99 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/5/2020 | first | $1.9M | 273 |
| 1/20/2021 | second | $1.9M | 288 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Name Brands, Inc
Name Brands, Inc is a retail trade company in Tulsa, Oklahoma. It is owned by Russell Gaddy (President). Its estimated annual revenue is about $151.7M, with roughly $9.4M of EBITDA. It has about 169 employees. Its estimated business value is $49.0M (likely range $25.8M–$67.0M).
Common questions
- Who owns Name Brands, Inc?
- Name Brands, Inc is owned by Russell Gaddy (President), according to public sources such as the company's website or filings.
- How much revenue does Name Brands, Inc make?
- SeeBITDA estimates Name Brands, Inc's annual revenue at about $151.7M (likely between $99.8M and $173.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Name Brands, Inc worth?
- About $49.0M, roughly 5.2× its estimated EBITDA of $9.4M, typical for a retail trade company its size. Likely range: $25.8M–$67.0M.
- How many employees does Name Brands, Inc have?
- About 169, from its 2024 retirement-plan filing.