Nichols Marine, Inc.
- Jordon Nicholsblog author · Company website
How we got $4.7M
Based on its 15 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 54 years (since 1972)
- Family in the business (Jordon Nichols, blog author)
From public records and the company's website, not a statement that it's for sale.
What they do
Nichols Marine is a third-generation, family-owned boat dealership with 7 locations across Oklahoma and Texas, selling new and pre-owned boats and providing service and repairs.
From the company's website. Industry: Sporting and Recreational Goods and Supplies Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- Bennington · brand it sells or installs
- MasterCraft · brand it sells or installs
- Chaparral · brand it sells or installs
- Vexus · brand it sells or installs
- Robalo · brand it sells or installs
- Caymas · brand it sells or installs
- Sylvan · brand it sells or installs
- Evotti · brand it sells or installs
- Bass Tracker · brand it sells or installs
- Crest · brand it sells or installs
- Crownline · brand it sells or installs
- Nitro · brand it sells or installs
- Ranger · brand it sells or installs
- Regal · brand it sells or installs
- Tracker Boats · brand it sells or installs
Estimated value over time
▲ 47% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| NICHOLS MARINE, INC. this business | $13.9M | — |
| VISIONS TILE AND STONE, INCORPORATED Tulsa · 4 employees | $4.4M | 0.7 mi |
| PREFERRED FILM CONVERTERS INC Tulsa · 3 employees | $3.4M | 1.0 mi |
| NATURAL EVOLUTION, INC. Tulsa · 10 employees | $10.4M | 1.1 mi |
| SELCO, LLC Tulsa · 26 employees | $81.2M | 1.4 mi |
| THE SUPPLY CO Tulsa · 7 employees | $6.9M | 1.7 mi |
| SUNGLOW AND SIGNS TODAY Tulsa · 9 employees | $7.8M | 1.9 mi |
The full calculation
| Employees reported to the SBA | 15 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $12.0M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $12.4M |
| Estimate: the two combined (geometric mean) | $13.9M |
| EBITDA margin (industry, adjusted for size) | 8% |
| EBITDA = revenue × margin | $1.1M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $4.7M |
| Multiple for this size and industry | 4.3× |
| Value range | $2.5M – $6.4M |
| Revenue range | $9.2M – $15.9M |
| EBITDA range | $712K – $1.2M |
| Industry (NAICS) | Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
“Since 1972, Nichols Marine has grown from a single Oklahoma dealership into a third-generation, family-owned operation spanning 7 locations across Oklahoma and Texas.”
Advisors
- BankingFirst National Bank & Trust Company of McAlesterPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| First National Bank & Trust Company of McAlester PPP 2020 | All 248 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $85K | 9 |
2 locations
| 6556 E. 21ST ST | Tulsa | This listing |
| 1700 ANN BRANDEN BLVD | Norman | View |
Revenue, profit and value are for the whole company.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Nichols Marine, Inc.
Nichols Marine, Inc. is a family-owned sporting and recreational goods and supplies merchant wholesalers company in Tulsa, Oklahoma, in business since 1972. It is owned by Jordan Nichols (owner). Its estimated annual revenue is about $13.9M, with roughly $1.1M of EBITDA. It has about 15 employees. Its estimated business value is $4.7M (likely range $2.5M–$6.4M). It has 2 locations.
Common questions
- Who owns Nichols Marine, Inc.?
- Nichols Marine, Inc. is owned by Jordan Nichols (owner), according to public sources such as the company's website or filings.
- How much revenue does Nichols Marine, Inc. make?
- SeeBITDA estimates Nichols Marine, Inc.'s annual revenue at about $13.9M (likely between $9.2M and $15.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Nichols Marine, Inc. worth?
- About $4.7M, roughly 4.3× its estimated EBITDA of $1.1M, typical for a sporting and recreational goods and supplies merchant wholesalers company its size. Likely range: $2.5M–$6.4M.
- How many employees does Nichols Marine, Inc. have?
- About 15, as reported on its PPP loan.
- When was Nichols Marine, Inc. founded?
- Nichols Marine, Inc. has been in business since 1972.