Selco, LLC
How we got $25.3M
Based on its 26 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 91 years (since 1935)
From public records and the company's website, not a statement that it's for sale.
What they do
Selco, LLC is a customized watch company known as "The Original Logo Watch Company," providing customized timepieces for recognition programs, promotional programs and private label watches, trusted since 1935.
From the company's website. Industry: Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers.
Customers & suppliers
Suppliers & brands
- Seiko · brand it sells or installs
- Movado · brand it sells or installs
- Bulova · brand it sells or installs
- Citizen · brand it sells or installs
- Fossil · brand it sells or installs
- Baume & Mercier · brand it sells or installs
- BOSS · brand it sells or installs
- Caravelle by Bulova · brand it sells or installs
- Casio · brand it sells or installs
- Coach · brand it sells or installs
- Concord · brand it sells or installs
- Dakota · brand it sells or installs
- Diesel · brand it sells or installs
- Ebel · brand it sells or installs
- Ferrari · brand it sells or installs
Estimated value over time
▲ 47% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| SELCO, LLC this business | $81.1M | — |
| NICHOLS MARINE, INC. Tulsa · 15 employees | $13.9M | 1.4 mi |
| VISIONS TILE AND STONE, INCORPORATED Tulsa · 4 employees | $4.4M | 1.4 mi |
| PREFERRED FILM CONVERTERS INC Tulsa · 3 employees | $3.4M | 1.5 mi |
| CENTURY PLATING, INC Tulsa · 1 employees | $2.2M | 1.7 mi |
| SUNGLOW AND SIGNS TODAY Tulsa · 9 employees | $7.8M | 1.9 mi |
| NATURAL EVOLUTION, INC. Tulsa · 10 employees | $10.4M | 2.1 mi |
The full calculation
| Employees reported to the SBA | 26 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $102.9M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $49.2M |
| Estimate: the two combined (geometric mean) | $81.1M |
| EBITDA margin (industry, adjusted for size) | 6% |
| EBITDA = revenue × margin | $4.9M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $25.3M |
| Multiple for this size and industry | 5.2× |
| Value range | $13.3M – $34.6M |
| Revenue range | $53.4M – $92.5M |
| EBITDA range | $3.2M – $5.6M |
| Industry (NAICS) | Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940) |
Low confidence: the employee-based and payroll-based estimates differ by more than 2×.
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
“Known as “The Original Logo Watch Company,” Selco is the premier provider of customized timepieces for recognition programs, promotional, and private label watches.”
Advisors
- BankingBank of CommercePPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Bank of Commerce PPP 2020 | All 308 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/15/2020 | first | $180K | 26 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Selco, LLC
Selco, LLC is a jewelry, watch, precious stone, and precious metal merchant wholesalers company in Tulsa, Oklahoma, in business since 1935. It is owned by Mark Abels (Owner and CEO). Its estimated annual revenue is about $81.1M, with roughly $4.9M of EBITDA. It has about 26 employees. Its estimated business value is $25.3M (likely range $13.3M–$34.6M).
Common questions
- Who owns Selco, LLC?
- Selco, LLC is owned by Mark Abels (Owner and CEO), according to public sources such as the company's website or filings.
- How much revenue does Selco, LLC make?
- SeeBITDA estimates Selco, LLC's annual revenue at about $81.1M (likely between $53.4M and $92.5M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Selco, LLC worth?
- About $25.3M, roughly 5.2× its estimated EBITDA of $4.9M, typical for a jewelry, watch, precious stone, and precious metal merchant wholesalers company its size. Likely range: $13.3M–$34.6M.
- How many employees does Selco, LLC have?
- About 26, as reported on its PPP loan.
- When was Selco, LLC founded?
- Selco, LLC has been in business since 1935.