Nu-Tier Brands, Inc
How we got $12.2M
Based on its 14 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 16 years (since 2010)
- Headcount down 20% since 2020 (retirement plan filings)
From public records and the company's website, not a statement that it's for sale.
What they do
Nu-Tier Brands distributes and markets Gulf Lubricants in the United States, offering engine oils, transmission fluids, gear oils, grease, industrial and specialty fluids, and the ECOSE line of automotive, commercial and industrial lubricants.
From the company's website. Industry: Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals).
Customers & suppliers
Suppliers & brands
- Gulf Lubricants · brand it sells or installs
Estimated value over time
▲ 23% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 43% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 14 | $71.5M |
| 2020 | Form 5500 | 10 | $51.1M |
| 2021 | Form 5500 | 9 | $46.0M |
| 2022 | Form 5500 | 8 | $40.9M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| NU-TIER BRANDS, INC this business | $21.3M | — |
| WELDRIL HOLDINGS LLC Tulsa · 8 employees | $32.6M | 1.5 mi |
| CARRERA GAS COMPANIES LLC Tulsa | $25.6M | 3.0 mi |
| JCL SAFETY SERVICES, LLC Tulsa · 90 employees | $1.02B | 3.7 mi |
| WILNAT, INC. Tulsa | $166.5M | 4.0 mi |
| ASPHALT AND FUEL SUPPLY, LLC Tulsa · 23 employees | $47.2M | 4.0 mi |
| ASPHALT AND FUEL TRANSPORT LLC Tulsa · 33 employees | $65.0M | 4.0 mi |
The full calculation
| Employees reported to the SBA | 14 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $19.1M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $18.3M |
| Estimate: the two combined (geometric mean) | $21.3M |
| EBITDA margin (industry, adjusted for size) | 10% |
| EBITDA = revenue × margin | $2.2M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $12.2M |
| Multiple for this size and industry | 5.5× |
| Value range | $6.4M – $16.7M |
| Revenue range | $14.0M – $24.2M |
| EBITDA range | $1.5M – $2.5M |
| Industry (NAICS) | Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingPioneer Bank, National AssociationPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Pioneer Bank, National Association PPP 2020, PPP 2021 | View → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/27/2020 | first | $210K | 14 |
| 3/25/2021 | second | $199K | 10 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Nu-Tier Brands, Inc
Nu-Tier Brands, Inc is a petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) company in Tulsa, Oklahoma, in business since 2010. Its estimated annual revenue is about $21.3M, with roughly $2.2M of EBITDA. It has about 8 employees. Its estimated business value is $12.2M (likely range $6.4M–$16.7M).
Common questions
- Who owns Nu-Tier Brands, Inc?
- The owner of Nu-Tier Brands, Inc isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Nu-Tier Brands, Inc make?
- SeeBITDA estimates Nu-Tier Brands, Inc's annual revenue at about $21.3M (likely between $14.0M and $24.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Nu-Tier Brands, Inc worth?
- About $12.2M, roughly 5.5× its estimated EBITDA of $2.2M, typical for a petroleum and petroleum products merchant wholesalers (except bulk stations and terminals) company its size. Likely range: $6.4M–$16.7M.
- How many employees does Nu-Tier Brands, Inc have?
- About 8, from its 2022 retirement-plan filing.
- When was Nu-Tier Brands, Inc founded?
- Nu-Tier Brands, Inc has been in business since 2010.