O'neal's Jewelers 'the Diamond Store' Inc.
How we got $360K
Based on its 3 employees and its payroll, both reported for PPP in 2020 and brought up to date.
What we know
Signs of a sale Some signs of a sale
- In business 27 years (since 1999)
From public records and the company's website, not a statement that it's for sale.
What they do
O'neal's Jewelers, 'The Diamond Store' Inc., is a jeweler in Pauls Valley, Oklahoma, that describes itself as a trusted source for diamond and gemstone jewelry, operating since 1944.
From the company's website. Industry: Retail Trade.
Estimated value over time
▲ 15% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| O'NEAL'S JEWELERS 'THE DIAMOND STORE' INC. this business | $1.9M | — |
| SYLVIA MORALES Purcell · 1 employees | $334K | 21.4 mi |
| GEM JEWELERS OF ADA, INC Ada · 6 employees | $2.6M | 30.7 mi |
| THE DIAMOND SHOP INC Ada · 6 employees | $2.5M | 30.8 mi |
| BROCKHAUS JEWELRY Norman · 7 employees | $5.1M | 36.0 mi |
| KPJ JEWELRY LLC Norman · 7 employees | $4.9M | 36.0 mi |
| AMERICAN SOUTHWEST INC. Ardmore · 3 employees | $999K | 38.3 mi |
The full calculation
| Employees reported to the SBA | 3 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $1.5M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $1.9M |
| Estimate: the two combined (geometric mean) | $1.9M |
| EBITDA margin (industry, adjusted for size) | 10% |
| EBITDA = revenue × margin | $180K |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $360K |
| Multiple for this size and industry | 2× |
| Value range | $189K – $492K |
| Revenue range | $1.2M – $2.2M |
| EBITDA range | $118K – $205K |
| Industry (NAICS) | Retail Trade (448310) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
People & advisors
Advisors
- BankingThe Pauls Valley National BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| The Pauls Valley National Bank PPP 2020, PPP 2021 | All 172 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/6/2020 | first | $21K | 3 |
| 1/19/2021 | second | $21K | 3 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About O'neal's Jewelers 'the Diamond Store' Inc.
O'neal's Jewelers 'the Diamond Store' Inc. is a retail trade company in Pauls Valley, Oklahoma, in business since 1999. Its estimated annual revenue is about $1.9M, with roughly $180K of EBITDA. It has about 3 employees. Its estimated business value is $360K (likely range $189K–$492K).
Common questions
- Who owns O'neal's Jewelers 'the Diamond Store' Inc.?
- The owner of O'neal's Jewelers 'the Diamond Store' Inc. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does O'neal's Jewelers 'the Diamond Store' Inc. make?
- SeeBITDA estimates O'neal's Jewelers 'the Diamond Store' Inc.'s annual revenue at about $1.9M (likely between $1.2M and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is O'neal's Jewelers 'the Diamond Store' Inc. worth?
- About $360K, roughly 2× its estimated EBITDA of $180K, typical for a retail trade company its size. Likely range: $189K–$492K.
- How many employees does O'neal's Jewelers 'the Diamond Store' Inc. have?
- About 3, as reported on its PPP loan.
- When was O'neal's Jewelers 'the Diamond Store' Inc. founded?
- O'neal's Jewelers 'the Diamond Store' Inc. has been in business since 1999.