SeeBITDAOklahoma

The Diamond Shop Inc

Retail Trade
  • 100 MAIN ST, Ada, OK
  • Since 1962
  • Family-owned, 3rd generation
Estimated valueMedium confidence
$482K
$253Klikely range$659K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$2.5M
a year
Profit (EBITDA)
$241K
10% of revenue
Employees
6
reported in 2020
Mike and Sandra Roberts
Owners · source
Some signs of a sale

How we got $482K

Based on its 6 employees and its payroll, both reported for PPP in 2020 and brought up to date.

6 employees × $407K each$2.4M
PPP payroll ÷ payroll's usual share of revenue$2.0M
Shown toward the top of its range×1.14
Revenue$2.5M
× 10% profit margin$241K
× 2 sale multiple = value$482K

· Own this business? Correct these figures

What we know

PPP loan, 2020
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Some signs of a sale

  • In business 64 years (since 1962)
  • Family in the business (Sandra Roberts, Owner)

From public records and the company's website, not a statement that it's for sale.

What they do

Diamond Shop is a jewelry store in Ada, OK offering fine jewelry, diamonds, engagement rings, and jewelry repair and custom design.

Products & services
Fine jewelryDiamondsEngagement ringsLoose diamondsWedding bandsWedding setsBraceletsEarringsNecklacesRingsPendantsChains
Service area
Ada, OK

From the company's website. Industry: Retail Trade.

Customers & suppliers

Suppliers & brands

  • Allison Kaufman · brand it sells or installs
  • Carizza · brand it sells or installs
  • Caro 74 · brand it sells or installs
  • Imperial Pearls · brand it sells or installs
  • Lafonn · brand it sells or installs
  • Overnight · brand it sells or installs
  • Valina · brand it sells or installs
  • William Henry Studio · brand it sells or installs

Estimated value over time

▲ 15% since 2020
$0$277K$554K20202026

Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
THE DIAMOND SHOP INC
this business
$2.5M$241K—
GEM JEWELERS OF ADA, INC
Ada · 6 employees
$2.6M$251K0.1 mi
O'NEAL'S JEWELERS 'THE DIAMOND STORE' INC.
Pauls Valley · 3 employees
$1.9M$180K30.8 mi
ELLS JEWELRY INC
Shawnee · 4 employees
$2.9M$278K42.6 mi
SYLVIA MORALES
Purcell · 1 employees
$334K$41K42.9 mi
SNOW DIAMONDS LLC
Shawnee · 1 employees
$397K$49K43.6 mi
AMERICAN SOUTHWEST INC.
Ardmore · 3 employees
$999K$105K48.3 mi

The full calculation

Employees reported to the SBA6
Revenue from headcount (employees × revenue per employee for companies this size)$2.4M
Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size)$2.0M
Estimate: the two combined (geometric mean)$2.5M
EBITDA margin (industry, adjusted for size)10%
EBITDA = revenue × margin$241K

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$482K
Multiple for this size and industry2×
Value range$253K – $659K
Revenue range$1.7M – $2.9M
EBITDA range$158K – $275K
Industry (NAICS)Retail Trade (448310)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology

People & advisors

Founded 1962Family-owned · 3rd generation
“The Diamond Shop, founded in 1962, is Ada, Oklahoma's premier family owned and operated jewelry store.”

Leadership

  • SR
    Sandra Roberts
    Owner · Company website · source

Advisors

  • BankingFirst United Bank and Trust CompanyPPP / SBA lender

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Banking relationships

First United Bank and Trust Company
PPP 2020
All 2,229 borrowers →

From PPP and SBA loan records, which name the bank but not the individual banker.

PPP loans

ApprovedDrawAmountForgivenJobsLender
4/10/2020first$29K$29K6First United Bank and Trust Company

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About The Diamond Shop Inc

The Diamond Shop Inc is a family-owned retail trade company in Ada, Oklahoma, in business since 1962. It is owned by Mike and Sandra Roberts (Owners). Its estimated annual revenue is about $2.5M, with roughly $241K of EBITDA. It has about 6 employees. Its estimated business value is $482K (likely range $253K–$659K).

Common questions

Who owns The Diamond Shop Inc?
The Diamond Shop Inc is owned by Mike and Sandra Roberts (Owners), according to public sources such as the company's website or filings.
How much revenue does The Diamond Shop Inc make?
SeeBITDA estimates The Diamond Shop Inc's annual revenue at about $2.5M (likely between $1.7M and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is The Diamond Shop Inc worth?
About $482K, roughly 2× its estimated EBITDA of $241K, typical for a retail trade company its size. Likely range: $253K–$659K.
How many employees does The Diamond Shop Inc have?
About 6, as reported on its PPP loan.
When was The Diamond Shop Inc founded?
The Diamond Shop Inc has been in business since 1962.