SeeBITDAOklahoma

Midtown Auto Auction

Retail Trade
  • 11910 E 11th St, Tulsa, OK
  • Since 2008
Estimated valueLow confidence
$380K
$119Klikely range$625K
About 2× its yearly profit, typical for a company this size in its industry.
Revenue
$2.1M
a year
Profit (EBITDA)
$190K
9% of revenue
Employees
—
not reported
Kevin Reid
Owner · source
Unlikely to sell soon
midtownautoauction.comLinkedIn
Contact
Find Kevin Reid on RocketReach Request removal or correction

How we got $380K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical retail trade business in Oklahoma$2.1M
Revenue$2.1M
× 9% profit margin$190K
× 2 sale multiple = value$380K

· Own this business? Correct these figures

What we know

No PPP loan
No 401(k) filing
No reported financials
Company website
Owner named

Signs of a sale Unlikely to sell soon

  • In business 18 years (since 2008)
  • Family in the business (Cody Reid, Sales)

From public records and the company's website, not a statement that it's for sale.

What they do

Midtown Auto Auction is a locally owned, dealers only auto auction in Tulsa, OK, selling trade-in inventory from new car stores through a silent bid sale held every Wednesday.

Markets served
Dealers onlyNew car stores
Service area
TulsaTulsa and surrounding areas

From the company's website. Industry: Retail Trade.

Customers & suppliers

Customers

  • Bill Knight Ford · named on its website
  • Bill Knight Lincoln, Volvo · named on its website
  • Jim Norton Chevrolet · named on its website
  • T-town chevy · named on its website
  • Jim Norton Toyota · named on its website
  • Jim Norton Ford · named on its website
  • Ferguson Superstore · named on its website
  • Jackie Cooper Nissan · named on its website
  • Jackie Cooper Infiniti · named on its website
  • Jackie Cooper Imports · named on its website
  • Audi of Tulsa · named on its website
  • Midtown Kia · named on its website

Compared with similar businesses nearby

BusinessEst. revenueEst. profitDistance
Midtown Auto Auction
this business
$2.1M$190K—
REO, INC.
Tulsa · 8 employees
$5.4M$552K0.3 mi
Baseball Batting Cages & Equipment
Tulsa
$2.0M$219K0.5 mi
Skillbuilder, Inc.
Tulsa
$2.0M$219K0.5 mi
CIMARRON SPORTS EQUIPMENT, LLC
Tulsa · 9 employees
$5.2M$524K0.5 mi
Dollar General
Tulsa
$1.5M$112K0.5 mi
BRANDON AUCTION LLC
Tulsa · 4 employees
$1.8M$160K0.5 mi

The full calculation

Figures are shown toward the upper part of their range rather than at its middle.

Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.

Estimated value = EBITDA × typical sale multiple$380K
Multiple for this size and industry2×
Value range$119K – $625K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.

Revenue range$821K – $2.9M
EBITDA range$74K – $261K
Industry (NAICS)Retail Trade (453)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

Founded 2008
“Midtown Auto Auction was born in November of 2008.”

Leadership

  • CH
    Cheryl Hert
    Office manager · Company website · source
  • CR
    Cody Reid
    Sales · Company website · source
  • DR
    Dalton Reid
    Lot Porter · Company website · source
  • MR
    Morgan Reid
    Check in · Company website · source
  • BH
    Beth Hopper
    Driver · Company website · source
  • KR
    Katlyn Reid
    Office support / Titles · Company website · source

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Midtown Auto Auction

Midtown Auto Auction is a retail trade company in Tulsa, Oklahoma, in business since 2008. It is owned by Kevin Reid. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $380K (likely range $119K–$625K).

Common questions

Who owns Midtown Auto Auction?
Midtown Auto Auction is owned by Kevin Reid, according to public sources such as the company's website or filings.
How much revenue does Midtown Auto Auction make?
SeeBITDA estimates Midtown Auto Auction's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Midtown Auto Auction worth?
About $380K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
When was Midtown Auto Auction founded?
Midtown Auto Auction has been in business since 2008.