Confidence Ford of Norman
How we got $964K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Confidence Ford of Norman is a Ford new and used car dealership in Norman, OK, with a finance center, service center, and parts department serving area drivers.
From the company's website. Industry: Car dealers.
Customers & suppliers
Suppliers & brands
- Ford · brand it sells or installs
- Cavender · brand it sells or installs
- Capital One · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Confidence Ford of Norman this business | $9.1M | — |
| REYNOLDS FORD, INC Norman · 112 employees | $97.4M | 0.0 mi |
| Levi Rain Merriman Norman | $9.1M | 0.0 mi |
| Mazda USA Norman | $9.1M | 0.1 mi |
| Sell2Nelson Norman | $9.1M | 0.1 mi |
| Cars by Kai Norman | $9.1M | 0.1 mi |
| FOWLER MOTORS INC Norman · 94 employees | $86.3M | 0.1 mi |
The full calculation
| Estimated value = EBITDA × typical sale multiple | $964K |
| Multiple for this size and industry | 2.4× |
| Value range | $224K – $4.2M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automobile dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (4%). Treat these as a rough guide.
| Revenue range | $2.7M – $32.9M |
| EBITDA range | $117K – $1.4M |
| Industry (NAICS) | Automobile dealers (4411) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Our location became part of the Cavender family in 2022 when Reynold Ford joined the group, bringing renewed investment and a continued commitment to the community.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Confidence Ford of Norman
Confidence Ford of Norman is a family-owned car dealers company in Norman, Oklahoma, in business since 2022. Its estimated annual revenue is about $9.1M, with roughly $402K of EBITDA. Its estimated business value is $964K (likely range $224K–$4.2M).
Common questions
- Who owns Confidence Ford of Norman?
- The owner of Confidence Ford of Norman isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Confidence Ford of Norman make?
- SeeBITDA estimates Confidence Ford of Norman's annual revenue at about $9.1M (likely between $2.7M and $32.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Confidence Ford of Norman worth?
- About $964K, roughly 2.4× its estimated EBITDA of $402K, typical for a car dealers company its size. Likely range: $224K–$4.2M.
- When was Confidence Ford of Norman founded?
- Confidence Ford of Norman has been in business since 2022.