Reynolds Ford, Inc
How we got $28.2M
Based on its 112 employees and its payroll, both reported for PPP in 2020 and brought up to date.
Estimated value over time
▲ 19% since 2020Today's estimate scaled by the headcount reported each year and that year's prices. A trend, not a record of past sale values.
Employees over time
▼ 59% since 2020Show as table
| Year | Source | Employees | Est. revenue |
|---|---|---|---|
| 2020 | PPP loan | 112 | $109.2M |
| 2020 | Form 5500 | 52 | $50.7M |
| 2021 | Form 5500 | 46 | $44.9M |
Participants are employees in the company's retirement plan at year end, from its Form 5500 filing with the Department of Labor. They usually run a little under total headcount (part-timers and new hires may not be eligible). Revenue and EBITDA apply this industry's revenue per employee and margin to each year's count.
What we know
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| REYNOLDS FORD, INC this business | $151.6M | — |
| Confidence Ford of Norman Norman | $22.5M | 0.0 mi |
| Levi Rain Merriman Norman | $22.5M | 0.0 mi |
| Mazda USA Norman | $22.5M | 0.1 mi |
| Sell2Nelson Norman | $22.5M | 0.1 mi |
| Cars by Kai Norman | $22.5M | 0.1 mi |
| FOWLER MOTORS INC Norman · 94 employees | $134.3M | 0.1 mi |
The full calculation
| Employees reported to the SBA | 112 |
| Revenue from headcount (employees × revenue per employee for companies this size) | $150.7M |
| Revenue from PPP payroll (payroll ÷ payroll's share of revenue for companies this size) | $117.3M |
| Estimate: the two combined (geometric mean) | $151.6M |
| EBITDA margin (industry, adjusted for size) | 4% |
| EBITDA = revenue × margin | $5.4M |
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $28.2M |
| Multiple for this size and industry | 5.2× |
| Value range | $14.8M – $38.6M |
| Revenue range | $99.7M – $172.8M |
| EBITDA range | $3.6M – $6.2M |
| Industry (NAICS) | New Car Dealers (441110) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. PPP loans were sized on 2019–2020 payroll, so figures reflect that period. These are statistical estimates, not reported financials. Full methodology
History & advisors
Advisors
- BankingArmstrong BankPPP / SBA lender
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Banking relationships
| Armstrong Bank PPP 2020 | All 1,355 borrowers → |
From PPP and SBA loan records, which name the bank but not the individual banker.
PPP loans
| Approved | Draw | Amount | Jobs |
|---|---|---|---|
| 4/4/2020 | first | $1.1M | 112 |
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Reynolds Ford, Inc
Reynolds Ford, Inc is a car dealers company in Norman, Oklahoma. Its estimated annual revenue is about $151.6M, with roughly $5.4M of EBITDA. It has about 46 employees. Its estimated business value is $28.2M (likely range $14.8M–$38.6M).
Common questions
- Who owns Reynolds Ford, Inc?
- The owner of Reynolds Ford, Inc isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Reynolds Ford, Inc make?
- SeeBITDA estimates Reynolds Ford, Inc's annual revenue at about $151.6M (likely between $99.7M and $172.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Reynolds Ford, Inc worth?
- About $28.2M, roughly 5.2× its estimated EBITDA of $5.4M, typical for a car dealers company its size. Likely range: $14.8M–$38.6M.
- How many employees does Reynolds Ford, Inc have?
- About 46, from its 2021 retirement-plan filing.