Merle Norman Cosmetic Studio
How we got $213K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 29 years (since 1997)
From public records and the company's website, not a statement that it's for sale.
What they do
Merle Norman Cosmetic Studio in Edmond, OK offers cosmetics, skincare, spa, hair salon, nail, brow, hair removal and ear piercing services, plus Merle Norman products. It serves local customers who visit the studio or order online or by mail.
From the company's website. Industry: Hair & beauty salons.
Customers & suppliers
Suppliers & brands
- Merle Norman Cosmetics, Inc · brand it sells or installs
- Inverness Piercing Earrings · brand it sells or installs
- NORVELL · brand it sells or installs
- SJOLIE · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Merle Norman Cosmetic Studio this business | $440K | — |
| Merle Norman Cosmetics & Ceritfied Spa Edmond | $440K | 0.0 mi |
| Knockouts Haircuts & Grooming Edmond | $440K | 0.1 mi |
| V NAILS OF EDMOND LLC Edmond · 40 employees | $5.1M | 0.2 mi |
| Wildflower Salon Edmond | $440K | 0.2 mi |
| Benefit Cosmetics BrowBar Edmond | $440K | 0.2 mi |
| REDROCK NAIL AND SALON LLC Edmond · 2 employees | $443K | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $213K |
| Multiple for this size and industry | 2.1× |
| Value range | $62K – $398K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Personal care services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (23%). Treat these as a rough guide.
| Revenue range | $161K – $686K |
| EBITDA range | $37K – $158K |
| Industry (NAICS) | Personal care services (8121) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Merle Norman Cosmetic Studio
Merle Norman Cosmetic Studio is a hair & beauty salons company in Edmond, Oklahoma, in business since 1997. It is owned by Whittney Pratz. Its estimated annual revenue is about $440K, with roughly $101K of EBITDA. Its estimated business value is $213K (likely range $62K–$398K).
Common questions
- Who owns Merle Norman Cosmetic Studio?
- Merle Norman Cosmetic Studio is owned by Whittney Pratz, according to public sources such as the company's website or filings.
- How much revenue does Merle Norman Cosmetic Studio make?
- SeeBITDA estimates Merle Norman Cosmetic Studio's annual revenue at about $440K (likely between $161K and $686K), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Merle Norman Cosmetic Studio worth?
- About $213K, roughly 2.1× its estimated EBITDA of $101K, typical for a hair & beauty salons company its size. Likely range: $62K–$398K.
- When was Merle Norman Cosmetic Studio founded?
- Merle Norman Cosmetic Studio has been in business since 1997.