405 Performance Products
How we got $253K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
405 Performance Products is a family-owned fuel distributor in Oklahoma City that supplies racing fuels, lubricants and high-performance fueling solutions to racers and motorsports businesses.
From the company's website. Industry: Automotive Parts, Accessories, and Tire Retailers.
Customers & suppliers
Suppliers & brands
- Sunoco Race Fuels · brand it sells or installs
- Turbo Blue Race Fuels · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- ESKRIDGE AUTO GROUP, INC. · Oklahoma City, 20 mi · $314.7M
- HUDIBURG CHEVROLET, LLC · Midwest City, 13 mi · $278.4M
- FERGUSON PONTIAC-GMC, INC. · Norman, 9 mi · $266.8M
- FOWLER OF NORMAN INC · Norman, 7 mi · $242.9M
- BADGER VALLEY INVESTMENTS, LLC · Pauls Valley, 45 mi · $223.3M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| 405 Performance Products this business | $2.3M | — |
| Bethany Import Salvage Oklahoma City | $2.3M | 0.5 mi |
| AutoZone Oklahoma City | $2.3M | 1.7 mi |
| Next-Gen Outdoor Living Oklahoma City | $2.3M | 2.3 mi |
| O'Reilly Auto Parts Newcastle | $2.3M | 2.6 mi |
| AutoZone Newcastle | $2.3M | 2.6 mi |
| LIL TOM'S TIRES LLC Oklahoma City · 4 employees | $1.7M | 3.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $253K |
| Multiple for this size and industry | 2× |
| Value range | $90K – $416K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Automotive Parts, Accessories, and Tire Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (5%). Treat these as a rough guide.
| Revenue range | $1.0M – $3.2M |
| EBITDA range | $56K – $173K |
| Industry (NAICS) | Automotive Parts, Accessories, and Tire Retailers (4413) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Founded in 2020 by Alvie Merrill and Richard Tootle,”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About 405 Performance Products
405 Performance Products is a family-owned automotive parts, accessories, and tire retailers company in Oklahoma City, Oklahoma, in business since 2020. It is owned by Alvie Merrill and Richard Tootle (Founders). Its estimated annual revenue is about $2.3M, with roughly $126K of EBITDA. Its estimated business value is $253K (likely range $90K–$416K).
Common questions
- Who owns 405 Performance Products?
- 405 Performance Products is owned by Alvie Merrill and Richard Tootle (Founders), according to public sources such as the company's website or filings.
- How much revenue does 405 Performance Products make?
- SeeBITDA estimates 405 Performance Products's annual revenue at about $2.3M (likely between $1.0M and $3.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is 405 Performance Products worth?
- About $253K, roughly 2× its estimated EBITDA of $126K, typical for a automotive parts, accessories, and tire retailers company its size. Likely range: $90K–$416K.
- When was 405 Performance Products founded?
- 405 Performance Products has been in business since 2020.