Merrifield's
- Kari HigginsInterior Designer · Company website
How we got $374K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 45 years (since 1981)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Merrifield's this business | $2.1M | — |
| SHANGHAI MUSIC & SOUND, INC. Ponca City · 1 employees | $432K | 0.1 mi |
| Sharp's Indian Store and Pawn Ponca City | $2.1M | 0.1 mi |
| Prairie Gothic Ponca City | $2.1M | 0.1 mi |
| Anthem Records Ponca City | $2.0M | 0.1 mi |
| Grand Flowers and Gifts Ponca City | $2.1M | 0.1 mi |
| TDK LLC Ponca City · 1 employees | $275K | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $374K |
| Multiple for this size and industry | 2× |
| Value range | $117K – $613K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $811K – $2.8M |
| EBITDA range | $73K – $255K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“With over a decade of experience, Jason Merrifield represents the third generation of his family business, founded in 1981.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Merrifield's
Merrifield's is a retail trade company in Ponca City, Oklahoma, in business since 1981. It is owned by Jason Merrifield. Its estimated annual revenue is about $2.1M, with roughly $187K of EBITDA. Its estimated business value is $374K (likely range $117K–$613K).
Common questions
- Who owns Merrifield's?
- Merrifield's is owned by Jason Merrifield, according to public sources such as the company's website or filings.
- How much revenue does Merrifield's make?
- SeeBITDA estimates Merrifield's's annual revenue at about $2.1M (likely between $811K and $2.8M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Merrifield's worth?
- About $374K, roughly 2× its estimated EBITDA of $187K, typical for a retail trade company its size. Likely range: $117K–$613K.
- When was Merrifield's founded?
- Merrifield's has been in business since 1981.
- Is Merrifield's for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 45 years (since 1981); no family successor named on its website.