Depth Before Dishonor Squat Co.
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
Depth Before Dishonor Squat Co. sells products and content inspired by a passion for moving heavy weight and strength training, aimed at full-time athletes and people who lift.
From the company's website. Industry: Retail Trade.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Depth Before Dishonor Squat Co. this business | $1.7M | — |
| Morrison Supply Company Lawton | $4.0M | 0.2 mi |
| Ace Hardware Lawton | $4.0M | 0.2 mi |
| SOUTHERN HARDLINES, INC. Lawton · 42 employees | $16.4M | 0.2 mi |
| Carpet One Floor and Home Lawton | $4.0M | 0.3 mi |
| SRS Building Products Lawton | $16.1M | 0.3 mi |
| Two Olde Bats Mercantile Lawton | $4.1M | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $656K – $2.2M |
| EBITDA range | $69K – $233K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Depth Before Dishonor Squat Co.
Depth Before Dishonor Squat Co. is a retail trade company in Lawton, Oklahoma, in business since 2017. Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Depth Before Dishonor Squat Co.?
- The owner of Depth Before Dishonor Squat Co. isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Depth Before Dishonor Squat Co. make?
- SeeBITDA estimates Depth Before Dishonor Squat Co.'s annual revenue at about $1.7M (likely between $656K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Depth Before Dishonor Squat Co. worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Depth Before Dishonor Squat Co. founded?
- Depth Before Dishonor Squat Co. has been in business since 2017.