Dixie Diner
How we got $369K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 51 years (since 1975)
From public records and the company's website, not a statement that it's for sale.
What they do
Dixie Diner sells keto and low carb friendly health foods, including all natural products that are gluten-free, vegan and vegetarian, through its online store.
From the company's website. Industry: Confectionery and Nut Retailers.
Customers & suppliers
Suppliers & brands
- Celebrate Brands Portfolio · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Dixie Diner this business | $1.7M | — |
| FROM SOUP TO NUTS LLC Oklahoma City · 1 employees | $544K | 6.9 mi |
| SMK INC Oklahoma City · 2 employees | $793K | 8.8 mi |
| WHEELERS MEAT MARKET, INC Oklahoma City · 58 employees | $17.9M | 10.0 mi |
| GRAFFITI FOOD ART OKC LLC Oklahoma City · 6 employees | $1.9M | 10.2 mi |
| BRICKTOWN CANDY COMPANY Oklahoma City · 7 employees | $1.4M | 10.2 mi |
| THEO'S DOUGHNUTS Oklahoma City · 5 employees | $740K | 10.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $369K |
| Multiple for this size and industry | 2× |
| Value range | $131K – $576K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Confectionery and Nut Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $753K – $2.2M |
| EBITDA range | $82K – $240K |
| Industry (NAICS) | Confectionery and Nut Retailers (445292) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“Dixie USA Incorporated, founded in Houston in 1975, is the home of the the Dixie Diners’ Club, developing, producing, and marketing “health food that tastes like junk food®.””
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Dixie Diner
Dixie Diner is a confectionery and nut retailers company in Nicoma Park, Oklahoma, in business since 1975. Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $369K (likely range $131K–$576K).
Common questions
- Who owns Dixie Diner?
- The owner of Dixie Diner isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Dixie Diner make?
- SeeBITDA estimates Dixie Diner's annual revenue at about $1.7M (likely between $753K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Dixie Diner worth?
- About $369K, roughly 2× its estimated EBITDA of $184K, typical for a confectionery and nut retailers company its size. Likely range: $131K–$576K.
- When was Dixie Diner founded?
- Dixie Diner has been in business since 1975.