Primerica
How we got $217K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 33 years (since 1993)
- Founder still runs it after 33 years
From public records and the company's website, not a statement that it's for sale.
What they do
Marshall C Gudgel is a Primerica Regional Vice-President in Tulsa, OK, offering investments, savings, term life insurance, and auto and homeowners insurance referrals to Main Street families.
From the company's website. Industry: Administrative and support and waste management and remediation services.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Primerica this business | $642K | — |
| BCD SOLUTIONS LLC Tulsa · 1 employees | $301K | 0.2 mi |
| SOUTHVEST INCORPORATED Tulsa · 6 employees | $943K | 0.2 mi |
| KELLEY DESIGN INC Tulsa · 16 employees | $2.4M | 0.2 mi |
| FOUNDATIONS LANDSCAPE, LLC Tulsa · 7 employees | $1.6M | 0.3 mi |
| Mentor Technologies Tulsa | $642K | 0.4 mi |
| AMERICAN SERVICE AGENCY, INC Tulsa · 1 employees | $166K | 0.4 mi |
The full calculation
| Estimated value = EBITDA × typical sale multiple | $217K |
| Multiple for this size and industry | 2.5× |
| Value range | $80K – $577K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Administrative and support and waste management and remediation services businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (14%). Treat these as a rough guide.
| Revenue range | $297K – $1.4M |
| EBITDA range | $40K – $192K |
| Industry (NAICS) | Administrative and support and waste management and remediation services (56) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Primerica
Primerica is an administrative and support and waste management and remediation services company in Tulsa, Oklahoma, in business since 1993. It is owned by Arthur L. Williams Jr. (Founder). Its estimated annual revenue is about $642K, with roughly $87K of EBITDA. Its estimated business value is $217K (likely range $80K–$577K).
Common questions
- Who owns Primerica?
- Primerica is owned by Arthur L. Williams Jr. (Founder), according to public sources such as the company's website or filings.
- How much revenue does Primerica make?
- SeeBITDA estimates Primerica's annual revenue at about $642K (likely between $297K and $1.4M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Primerica worth?
- About $217K, roughly 2.5× its estimated EBITDA of $87K, typical for a administrative and support and waste management and remediation services company its size. Likely range: $80K–$577K.
- When was Primerica founded?
- Primerica has been in business since 1993.
- Is Primerica for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 33 years (since 1993); founder still runs it after 33 years.