Direct Energy
How we got $367K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 28 years (since 1998)
From public records and the company's website, not a statement that it's for sale.
What they do
Direct Energy is an electricity and natural gas retail provider offering plans to home and business customers in several states, plus Vivint smart home security offers through a partnership. The pages describe it as a provider of energy choices that put customers in control.
From the company's website. Industry: Electric Power Distribution.
Customers & suppliers
Suppliers & brands
- Vivint · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- SIMMONS HOMES, LLC · Owasso, 16 mi · $269.7M
- SHAW HOMES, INC. · Broken Arrow, 6 mi · $240.2M
- IRA M. GREEN CONSTRUCTION COMPANY · Claremore, 28 mi · $93.2M
- FOREST RIDGE DEVELOPMENT · Broken Arrow, 13 mi · $61.8M
- EXECUTIVE HOMES, LLC · Tulsa, 4 mi · $54.8M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Direct Energy this business | $1.1M | — |
| D&M Audio Tulsa | $1.1M | 0.3 mi |
| Encore Tulsa | $1.1M | 0.3 mi |
| RAFTER T LAND & CATTLE LLC Tulsa · 2 employees | $697K | 0.4 mi |
| NGL Energy Partners LP Tulsa | $3.16B | 0.4 mi |
| Heritage Event Company Tulsa | $1.1M | 0.6 mi |
| RNM RECRUITING LLC Tulsa · 3 employees | $1.2M | 0.8 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $367K |
| Multiple for this size and industry | 2.5× |
| Value range | $115K – $631K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Electric Power Distribution businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (13%). Treat these as a rough guide.
| Revenue range | $444K – $1.6M |
| EBITDA range | $58K – $210K |
| Industry (NAICS) | Electric Power Distribution (221122) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Direct Energy
Direct Energy is an electric power distribution company in Tulsa, Oklahoma, in business since 1998. Its estimated annual revenue is about $1.1M, with roughly $147K of EBITDA. Its estimated business value is $367K (likely range $115K–$631K).
Common questions
- Who owns Direct Energy?
- The owner of Direct Energy isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Direct Energy make?
- SeeBITDA estimates Direct Energy's annual revenue at about $1.1M (likely between $444K and $1.6M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Direct Energy worth?
- About $367K, roughly 2.5× its estimated EBITDA of $147K, typical for a electric power distribution company its size. Likely range: $115K–$631K.
- When was Direct Energy founded?
- Direct Energy has been in business since 1998.