Mystique Fragrances
How we got $838K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 33 years (since 1993)
From public records and the company's website, not a statement that it's for sale.
What they do
Mystique Fragrances is a locally owned fragrance retailer in Oklahoma City, offering men's and women's fragrances, including new and hard-to-find scents, with delivery to customers' doors.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Versace · brand it sells or installs
- Dolce & Gabbana · brand it sells or installs
- Burberry · brand it sells or installs
- Creed · brand it sells or installs
- Bond N° 9 · brand it sells or installs
- Y.S.L · brand it sells or installs
- Hermes · brand it sells or installs
- Jimmy Choo · brand it sells or installs
- tom ford · brand it sells or installs
- XERJOFF · brand it sells or installs
- PARFUMS MARLY · brand it sells or installs
- Maison Francis Kurkdjian · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Mystique Fragrances this business | $4.6M | — |
| KEEDO CLOTHES LLC Oklahoma City · 7 employees | $1.8M | 0.0 mi |
| SOOO LILLY EXCLUSIVE COSMETICS Oklahoma City · 2 employees | $1.3M | 0.0 mi |
| Tres Chic Oklahoma City | $1.7M | 0.0 mi |
| Room 22 Oklahoma City | $4.2M | 0.0 mi |
| Keedo Kids Oklahoma City | $1.7M | 0.0 mi |
| Kokopelli Oklahoma City | $1.7M | 0.0 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $838K |
| Multiple for this size and industry | 2.4× |
| Value range | $204K – $1.3M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (8%). Treat these as a rough guide.
| Revenue range | $1.4M – $6.1M |
| EBITDA range | $106K – $459K |
| Industry (NAICS) | Retail Trade (446) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“Since 1993, Mystique Fragrances has provided the Oklahoma City Market with a top-notch selection of men's and women's fragrances.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Mystique Fragrances
Mystique Fragrances is a retail trade company in Oklahoma City, Oklahoma, in business since 1993. Its estimated annual revenue is about $4.6M, with roughly $349K of EBITDA. Its estimated business value is $838K (likely range $204K–$1.3M).
Common questions
- Who owns Mystique Fragrances?
- The owner of Mystique Fragrances isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Mystique Fragrances make?
- SeeBITDA estimates Mystique Fragrances's annual revenue at about $4.6M (likely between $1.4M and $6.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Mystique Fragrances worth?
- About $838K, roughly 2.4× its estimated EBITDA of $349K, typical for a retail trade company its size. Likely range: $204K–$1.3M.
- When was Mystique Fragrances founded?
- Mystique Fragrances has been in business since 1993.