True Grit Fitness
How we got $431K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
What they do
True Grit Fitness is a locally owned group fitness gym in Edmond, Oklahoma offering weight-integrated classes, personal training, and official Hyrox affiliate programming.
From the company's website. Industry: Other Amusement and Recreation Industries.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| True Grit Fitness this business | $793K | — |
| Kim Massay Dance Productions Edmond | $793K | 0.1 mi |
| The Exercise Coach Edmond | $793K | 0.1 mi |
| NOAH'S PARK & PLAYGROUNDS L.L.C. Edmond · 11 employees | $1.4M | 0.2 mi |
| D3 Wrestling Club Edmond | $793K | 0.2 mi |
| D3 Fitness Oklahoma City | $793K | 0.2 mi |
| American Elite Mixed Martial Arts Edmond | $793K | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $431K |
| Multiple for this size and industry | 2.3× |
| Value range | $108K – $787K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Other Amusement and Recreation Industries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (24%). Treat these as a rough guide.
| Revenue range | $247K – $1.2M |
| EBITDA range | $58K – $285K |
| Industry (NAICS) | Other Amusement and Recreation Industries (7139) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About True Grit Fitness
True Grit Fitness is an other amusement and recreation industries company in Oklahoma City, Oklahoma, in business since 2018. It is owned by TRAVIS GRIMM. Its estimated annual revenue is about $793K, with roughly $187K of EBITDA. Its estimated business value is $431K (likely range $108K–$787K).
Common questions
- Who owns True Grit Fitness?
- True Grit Fitness is owned by TRAVIS GRIMM, according to public sources such as the company's website or filings.
- How much revenue does True Grit Fitness make?
- SeeBITDA estimates True Grit Fitness's annual revenue at about $793K (likely between $247K and $1.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is True Grit Fitness worth?
- About $431K, roughly 2.3× its estimated EBITDA of $187K, typical for a other amusement and recreation industries company its size. Likely range: $108K–$787K.
- When was True Grit Fitness founded?
- True Grit Fitness has been in business since 2018.