Reo Company
How we got $1.2M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 27 years (since 1999)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
REO Company is a Tulsa, OK and Beaumont, TX business that distributes heavy duty industrial coatings and linings from International Paint to customers in Oklahoma and Southeast Texas.
From the company's website. Industry: Building Material and Garden Equipment and Supplies Dealers.
Customers & suppliers
Suppliers & brands
- International Paint · brand it sells or installs
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- BROTHER & COMPANY · Tulsa, 5 mi · $27.3M
- NICHOLS GROUP PR-ADMINISTRATION, LLC · Tulsa, 4 mi · $18.6M
- HICORP, INC · Tulsa, 5 mi · $16.0M
- DISTRIBUTECH LLC · Tulsa, 4 mi · $15.7M
- LITTLEFIELD, INC · Tulsa, 5 mi · $11.7M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Reo Company this business | $4.2M | — |
| Bentons Quality Appliances Tulsa | $4.2M | 0.1 mi |
| FajasColombianas-TULSA Tulsa | $1.7M | 0.1 mi |
| OVERHEAD DOOR COMPANY OF TULSA Tulsa · 34 employees | $26.6M | 0.1 mi |
| Weg Imports Tulsa | $22.7M | 0.1 mi |
| Oro's Auto Sales Tulsa | $22.7M | 0.1 mi |
| Economy Used Cars Tulsa | $22.7M | 0.1 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $1.2M |
| Multiple for this size and industry | 2.4× |
| Value range | $375K – $2.1M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Building Material and Garden Equipment and Supplies Dealers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (12%). Treat these as a rough guide.
| Revenue range | $1.6M – $6.0M |
| EBITDA range | $195K – $716K |
| Industry (NAICS) | Building Material and Garden Equipment and Supplies Dealers (444) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Reo Company
Reo Company is a building material and garden equipment and supplies dealers company in Tulsa, Oklahoma, in business since 1999. It is owned by Traci O'Dell. Its estimated annual revenue is about $4.2M, with roughly $498K of EBITDA. Its estimated business value is $1.2M (likely range $375K–$2.1M).
Common questions
- Who owns Reo Company?
- Reo Company is owned by Traci O'Dell, according to public sources such as the company's website or filings.
- How much revenue does Reo Company make?
- SeeBITDA estimates Reo Company's annual revenue at about $4.2M (likely between $1.6M and $6.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Reo Company worth?
- About $1.2M, roughly 2.4× its estimated EBITDA of $498K, typical for a building material and garden equipment and supplies dealers company its size. Likely range: $375K–$2.1M.
- When was Reo Company founded?
- Reo Company has been in business since 1999.