Diamond Dee Lite
How we got $357K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Likely to sell
- In business 42 years (since 1984)
- No family successor named on its website
From public records and the company's website, not a statement that it's for sale.
What they do
Diamond Dee Lite is a family owned and operated jewelry store in Moore, Oklahoma, serving customers since 1984 with fine jewelry, custom design, and repair. It sells diamond, gold, pearl, silver jewelry and watches, including engagement and wedding rings.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Suppliers & brands
- Stuller · brand it sells or installs
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Diamond Dee Lite this business | $1.7M | — |
| Walmart Neighborhood Market Moore | $3.0M | 0.2 mi |
| Phillips 66 Moore | $5.2M | 0.3 mi |
| The Hearth Shop Moore | $4.2M | 0.3 mi |
| EAGLE 1 AUGOGLASS LLC Oklahoma City · 9 employees | $3.2M | 0.3 mi |
| MOORE RX LLC Moore · 7 employees | $4.8M | 0.3 mi |
| CVS Pharmacy Moore | $4.6M | 0.3 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $357K |
| Multiple for this size and industry | 2× |
| Value range | $110K – $558K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $655K – $2.2M |
| EBITDA range | $69K – $232K |
| Industry (NAICS) | Retail Trade (448) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“We are a family owned and operated business that has been in the Moore, OK area since 1983, and have been pleasing customers like you for over 35 years!”
Leadership
- JWJohn WeinbrechtMaster Jeweler · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Diamond Dee Lite
Diamond Dee Lite is a family-owned retail trade company in Moore, Oklahoma, in business since 1984. It is owned by Mike O’Dell (Manager / Owner). Its estimated annual revenue is about $1.7M, with roughly $179K of EBITDA. Its estimated business value is $357K (likely range $110K–$558K).
Common questions
- Who owns Diamond Dee Lite?
- Diamond Dee Lite is owned by Mike O’Dell (Manager / Owner), according to public sources such as the company's website or filings.
- How much revenue does Diamond Dee Lite make?
- SeeBITDA estimates Diamond Dee Lite's annual revenue at about $1.7M (likely between $655K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Diamond Dee Lite worth?
- About $357K, roughly 2× its estimated EBITDA of $179K, typical for a retail trade company its size. Likely range: $110K–$558K.
- When was Diamond Dee Lite founded?
- Diamond Dee Lite has been in business since 1984.
- Is Diamond Dee Lite for sale?
- There's no public listing, but it shows signs that often come before a sale: in business 42 years (since 1984); no family successor named on its website.