Who owns Twice The Ice?

Twice The Ice is owned by Lisa Norris (Owner (Missouri based location)), according to public sources such as the company's website or filings.

How much revenue does Twice The Ice make?

SeeBITDA estimates Twice The Ice's annual revenue at about $1.8M (likely between $1.1M and $3.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.

What is Twice The Ice worth?

About $238K, roughly 2× its estimated EBITDA of $119K, typical for a food and beverage retailers company its size. Likely range: $115K–$486K.

When was Twice The Ice founded?

Twice The Ice has been in business since 2003.

Twice The Ice

Food and Beverage Retailers

1023 SE 29th St, Oklahoma City, OK
Since 2003

Estimated valueLow confidence

$238K

$115Klikely range$486K

About 2× its yearly profit, typical for a company this size in its industry.

Revenue

$1.8M

a year

Profit (EBITDA)

$119K

7% of revenue

Employees

—

not reported

Lisa Norris

Owner (Missouri based location) · source

Unlikely to sell soon

twicetheice.com LinkedIn

Contact

Find Lisa Norris on RocketReach Request removal or correction

How we got $238K

Based on typical figures for its industry (2022 Economic Census), not its own records.

A typical food and beverage retailers business in Oklahoma$1.8M

Revenue$1.8M

× 7% profit margin$119K

× 2 sale multiple = value$238K

· Own this business? Correct these figures

What we know

No PPP loan

No 401(k) filing

No reported financials

Company website

Owner named

Signs of a sale Unlikely to sell soon

In business 23 years (since 2003)

From public records and the company's website, not a statement that it's for sale.

What they do

Twice the Ice offers drive-up vending of filtered ice and water, with touchless purchasing through its ICE2U app, aimed at people who need ice and water quickly.

Products & services

Twice The IceTwice Pure WaterPlanet PenguinICE2U appICE2U for BusinessICE2U For Food TrucksICE2U for ConstructionICE2U For Restaurants

Markets served

business owners and managersfood trucksconstructionrestaurants

Service area

Corpus Christi TXHastings FLMathis TXRockport TXGreen Cove Springs FL

From the company's website. Industry: Food and Beverage Retailers.

Customers & suppliers

Possible customers nearby

The largest businesses within about 60 miles in the markets its website says it serves.

Trucking & freight

HOBBY LOBBY STORES INC · Oklahoma City, 9 mi · $174.1M
Freymiller Inc. · Oklahoma City, 9 mi · $171.8M
STEVENS TRUCKING CO · Oklahoma City, 8 mi · $80.7M
COLDIRON SPECIALIZED DRIVEAWAY INC · Oklahoma City, 1 mi · $72.8M
DUIT CONSTRUCTION CO INC · Edmond, 19 mi · $71.1M

Restaurants

Braum’s · Oklahoma City, 8 mi · $175.4M
SANTIAGO-BRENNAN'S MCDONALD'S INC. · Edmond, 13 mi · $51.9M
OZARK PIZZA COMPANY, LLC · Oklahoma City, 13 mi · $47.2M
CB RESTAURANTS, INC. · Oklahoma City, 13 mi · $36.6M
MOORE SONIC MANAGEMENT, INC · Pauls Valley, 50 mi · $34.6M

Compared with similar businesses nearby

Business	Est. revenue	Est. profit	Distance
Twice The Ice this business	$1.8M	$119K	—
Circle K Oklahoma City	$1.8M	$119K	0.4 mi
OnCue Oklahoma City	$1.8M	$119K	0.8 mi
The Grill Oklahoma City	$1.8M	$119K	0.8 mi
Rogers Meat Market Oklahoma City	$1.8M	$119K	0.8 mi
Reload Oklahoma City	$1.8M	$119K	0.9 mi
7-Eleven Oklahoma City	$1.8M	$119K	1.0 mi

The full calculation

Estimated value = EBITDA × typical sale multiple	$238K
Multiple for this size and industry	2×
Value range	$115K – $486K

This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Food and Beverage Retailers businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.

Revenue range	$1.1M – $3.0M
EBITDA range	$72K – $203K
Industry (NAICS)	Food and Beverage Retailers (445)

EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.

Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology

People & advisors

Founded 2003

“In 2003 Ice House America brought you the Twice the Ice brand of ice vending machines, revolutionizing how ice was bought and sold.”

Leadership

MS
Marc Savenor
Owner (Boston based location) · Company website · source
ES
Elizabeth Sellers
Owner (three Texas based locations) · Company website · source

From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.

Public records

Matched to this business by name and address from public government data; a match can occasionally be wrong.

About Twice The Ice

Twice The Ice is a food and beverage retailers company in Oklahoma City, Oklahoma, in business since 2003. It is owned by Lisa Norris (Owner (Missouri based location)). Its estimated annual revenue is about $1.8M, with roughly $119K of EBITDA. Its estimated business value is $238K (likely range $115K–$486K).

Common questions

Who owns Twice The Ice?: Twice The Ice is owned by Lisa Norris (Owner (Missouri based location)), according to public sources such as the company's website or filings.
How much revenue does Twice The Ice make?: SeeBITDA estimates Twice The Ice's annual revenue at about $1.8M (likely between $1.1M and $3.0M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
What is Twice The Ice worth?: About $238K, roughly 2× its estimated EBITDA of $119K, typical for a food and beverage retailers company its size. Likely range: $115K–$486K.
When was Twice The Ice founded?: Twice The Ice has been in business since 2003.