The Naked Mermaid Soapery
How we got $2.4M
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| The Naked Mermaid Soapery this business | $9.6M | — |
| Blue Rhino Propane Exchange Temple | $9.6M | 6.8 mi |
| J&b Granite Countertops, Llc Lawton | $9.6M | 12.1 mi |
| Blue Rhino Propane Exchange Lawton | $9.6M | 13.0 mi |
| FLORIST INC Lawton · 13 employees | $4.2M | 14.3 mi |
| COMANCHE LUMBER CO. INC. Lawton | $37.9M | 14.9 mi |
| GILL'S WASTE OIL, LLC Lawton · 11 employees | $10.6M | 15.5 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $2.4M |
| Multiple for this size and industry | 3.6× |
| Value range | $504K – $4.8M |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Wholesale trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (7%). Treat these as a rough guide.
| Revenue range | $2.6M – $16.1M |
| EBITDA range | $175K – $1.1M |
| Industry (NAICS) | Wholesale trade (42) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About The Naked Mermaid Soapery
The Naked Mermaid Soapery is a wholesale trade company in Walters, Oklahoma. It is owned by Stephanie Smallwood. Its estimated annual revenue is about $9.6M, with roughly $660K of EBITDA. Its estimated business value is $2.4M (likely range $504K–$4.8M).
Common questions
- Who owns The Naked Mermaid Soapery?
- The Naked Mermaid Soapery is owned by Stephanie Smallwood, according to public sources such as the company's website or filings.
- How much revenue does The Naked Mermaid Soapery make?
- SeeBITDA estimates The Naked Mermaid Soapery's annual revenue at about $9.6M (likely between $2.6M and $16.1M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is The Naked Mermaid Soapery worth?
- About $2.4M, roughly 3.6× its estimated EBITDA of $660K, typical for a wholesale trade company its size. Likely range: $504K–$4.8M.