1907
How we got $381K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Unlikely to sell soon
- Family in the business (Debbie Caywood, Owner)
From public records and the company's website, not a statement that it's for sale.
What they do
1907 Mercantile is a family-owned Broken Arrow, Oklahoma shop that makes and sells handmade, personalized gifts and Oklahoma-inspired goods, and also offers classes and custom merchandise for businesses, teams, schools and fundraisers.
From the company's website. Industry: Retail Trade.
Customers & suppliers
Possible customers nearby
The largest businesses within about 60 miles in the markets its website says it serves.
- PERSIMMON RIDGE LLC · Tulsa, 18 mi · $116.9M
- COMMUNITY ACTION PROJECT OF TULSA COUNTY, INC. · Tulsa, 8 mi · $68.9M
- OKLAHOMA WESLEYAN UNIVERSITY, INC · Bartlesville, 47 mi · $32.2M
- HOLLAND HALL · Tulsa, 7 mi · $30.2M
- REJOICE CHRISTIAN SCHOOL · Owasso, 18 mi · $22.8M
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| 1907 this business | $2.1M | — |
| Tigerlily's Emporium Broken Arrow | $2.1M | 0.1 mi |
| The Succulent Shop Broken Arrow | $2.1M | 0.1 mi |
| Simplicity Gift Broken Arrow | $2.1M | 0.1 mi |
| Celebration Day Fireworks Broken Arrow | $2.1M | 0.2 mi |
| KRYSTAL AUGUST Broken Arrow · 1 employees | $502K | 0.2 mi |
| Three Dog Bakery Broken Arrow | $2.1M | 0.2 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $381K |
| Multiple for this size and industry | 2× |
| Value range | $119K – $625K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Retail Trade businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (9%). Treat these as a rough guide.
| Revenue range | $821K – $2.9M |
| EBITDA range | $74K – $261K |
| Industry (NAICS) | Retail Trade (453) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: approximate sector default. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
People & advisors
“My name is Brie Caywood, and I own 1907 with my folks, Steve and Debbie Caywood.”
Leadership
- DCDebbie CaywoodOwner · Company website · source
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About 1907
1907 is a family-owned retail trade company in Broken Arrow, Oklahoma, in business since 2013. It is owned by Brie Caywood. Its estimated annual revenue is about $2.1M, with roughly $190K of EBITDA. Its estimated business value is $381K (likely range $119K–$625K).
Common questions
- Who owns 1907?
- 1907 is owned by Brie Caywood, according to public sources such as the company's website or filings.
- How much revenue does 1907 make?
- SeeBITDA estimates 1907's annual revenue at about $2.1M (likely between $821K and $2.9M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is 1907 worth?
- About $381K, roughly 2× its estimated EBITDA of $190K, typical for a retail trade company its size. Likely range: $119K–$625K.
- When was 1907 founded?
- 1907 has been in business since 2013.