Wonder Bread & Hostess Cakes
How we got $461K
Based on typical figures for its industry (2022 Economic Census), not its own records.
What we know
Signs of a sale Some signs of a sale
- In business 105 years (since 1921)
From public records and the company's website, not a statement that it's for sale.
What they do
Wonder Bread Co., part of Flowers Foods, Inc., sells packaged bakery products including breads, buns, rolls, breakfast items, cakes, donuts, honey buns and wafers. The pages do not describe a specific customer group beyond general consumers.
From the company's website. Industry: Commercial Bakeries.
Compared with similar businesses nearby
| Business | Est. revenue | Distance |
|---|---|---|
| Wonder Bread & Hostess Cakes this business | $1.7M | — |
| SUGARICA LLC Bartlesville · 4 employees | $827K | 2.4 mi |
| DOUGH COOKIES & CAKE LLC Bartlesville · 11 employees | $4.3M | 2.4 mi |
| D&J DONUTS INC Skiatook · 10 employees | $3.2M | 27.1 mi |
| Daylight Donuts Collinsville | $1.7M | 27.6 mi |
| DOUG'S DAYLIGHT DONUTS INC Owasso · 6 employees | $749K | 32.5 mi |
| Not Your Grandma's Cupcakes Owasso | $1.7M | 32.8 mi |
The full calculation
Figures are shown toward the upper part of their range rather than at its middle.
Brought up to date assuming revenue has grown 8% a year since 2020, when the PPP figures were reported; included above.
| Estimated value = EBITDA × typical sale multiple | $461K |
| Multiple for this size and industry | 2.5× |
| Value range | $164K – $720K |
This business has no PPP loan on record, so there is no business-specific data. The figures are the typical estimated revenue of Commercial Bakeries businesses in our Oklahoma data: the middle value, with the range covering the middle half of those businesses. EBITDA applies the industry margin (11%). Treat these as a rough guide.
| Revenue range | $752K – $2.2M |
| EBITDA range | $82K – $240K |
| Industry (NAICS) | Commercial Bakeries (311812) |
EBITDA margin: from IRS tax returns of S corporations in this industry (2019–2022), adjusted for company size: smaller companies typically run higher margins. EBITDA here is after owners' salaries.
Benchmarks: US Economic Census 2022, OK. These are statistical estimates, not reported financials. Listing details come from Overture Maps open data. Full methodology
History & advisors
“In 1921, the “wonder” of seeing hundreds of hot air balloons gliding across the sky inspired Elmer Cline to give Wonder Bread its iconic name.”
From the company's own website and public filings (DOL Form 5500, IRS Form 990, SBA). Roles are as stated there and may be out of date.
Public records
Matched to this business by name and address from public government data; a match can occasionally be wrong.
About Wonder Bread & Hostess Cakes
Wonder Bread & Hostess Cakes is a commercial bakeries company in Bartlesville, Oklahoma, in business since 1921. Its estimated annual revenue is about $1.7M, with roughly $184K of EBITDA. Its estimated business value is $461K (likely range $164K–$720K).
Common questions
- Who owns Wonder Bread & Hostess Cakes?
- The owner of Wonder Bread & Hostess Cakes isn't in public records we've found yet. If you own or run the business, you can add or correct its details on SeeBITDA.
- How much revenue does Wonder Bread & Hostess Cakes make?
- SeeBITDA estimates Wonder Bread & Hostess Cakes's annual revenue at about $1.7M (likely between $752K and $2.2M), based on public records such as its PPP loan and retirement-plan filings, brought up to 2026.
- What is Wonder Bread & Hostess Cakes worth?
- About $461K, roughly 2.5× its estimated EBITDA of $184K, typical for a commercial bakeries company its size. Likely range: $164K–$720K.
- When was Wonder Bread & Hostess Cakes founded?
- Wonder Bread & Hostess Cakes has been in business since 1921.